Strategy Theory Flashcards
How do you do TSA?
- Plot real data on graph
- Work out 3/4/8 moving average
- Use this to plot on graph
- Extend the line and move prediction
- Work out variation and adjust the figure
What are the uses of TSA?
To predict future sales based on trend Shows changes in market size Business planning-marketing Decision making tool Stock Control
What are the drawbacks of TSA?
It is descriptive
Doesn’t take external factors in to account
Smooths out figures so prediction is less accurate
Flexible meaning you could not include data
What four categories are presented on the Ansoff Matrix?
Market penetration-present present
Product Development- new product, existing market
Market Development-existing product, new market
Product/market diversification-new new
What is critical path analysis?
Critical path analysis is a technique that identifies the cheapest and fastest way to complete an operation.
What are the advantages of critical path?
Can allow the business to plan appropriately for their operations
It isn’t too difficult to calculate the total float
Can make decisions based on delay time available
Used to help ordering
Detailed visualisation of operation
What are the disadvantages of critical path?
The diagram can be confusing if their are lots of activities involved
Does not account for external factors
Only deals with what the business controls
Doesn’t work if you don’t have the timings right initially
How do you calculate ROCE? (Both ways)
Profit before tax and interest/Long term capital employed x100
Profit before taxation/ Equity shareholders funds and loans x100
How do you calculate Gross Profit Margin?
Gross Profit/Turnover x100
How do you calculate Net Profit Margin?
Net profit/Turnover x100
How do you calculate return on equity? (both ways)
Net profit/Equity x100
Net Profit/Share Capital x100
How do you calculate Gearing Ratio?
Fixed Cost capital/Long term Capital x100
What is liquidity?
The ability to pay off short term debt
How do you calculate Working capital?
Working capital same as net current assets
Current assets-current liabilities
How do you calculate current ratio?
Current assets/current liabilities
How do you calculate Acid Test ratio?
Current assets-stock/current liabilties
How do you calculate asset turnover?
Turnover/Net Assets
How do you calculate Stock Turnover?
Cost of sales/Stock
How do you calculate Debtor collection period?
Debtors/turnover x365
How do you calculate Creditor Payment?
Creditors/Cost of Sales
What are the advantages of decision tree?
May make a business consider possible course of action not previously considered
Results are fairly accurate due to placing numerical values on the tree
Help separate important and unimportant risks
Shows opportunity costs
What are the disadvantages of decision trees?
Much of it is based on probabilities which are not often estimated
Time lags occur in decision making so some numerical data may become out of date
Process is time consuming using valuable business resources
Don’t take in to account dynamic nature of the business
What is incremental change?
Bit by bit, people have chance to get used to it