Strategy and Organization Flashcards
PESTEL analysis
political, economical, sociocultural, technological, environmental, legal
Political factors
important for companies entering a new market, government policies, tax regulations
Economic factors
inflation rates, growth of local and national economies, unemployment rates
Sociocultural factors
local languages, dominant religions, leisure time, age and lifespan
Environmental factors
waste, pollution, which packaging is biodegradable or recyclable
Legal factors
laws and regulations
globalization
the evolution of distinct geographic product markets into a state of globally interdependent product markets
4 categories to determine whether an industry has globalized or is in the process of globalizing
market, cost, government, and competition
KSFs
such as the ability to meet competitive pricing, extensive distribution capabilities, marketing skills to raise consumer brand awareness, global presence
industry
a firm or group of firms that produce and sell the same or similar products to the same market
concentrated
duopoly(dominated by two firms) or oligopoly(a few large firms) the industry is concentrated
fragmented
industries in which there is no clear leader is fragmented
five-forces model
framework for evaluating industry structure according to the effects of rivalry, the threat of entry, supplier/buyer power, and threat of substitutes
rivalry
the intensity of the competition
buyer power
the degree to which firms in the buyers’ industry can dictate favorable terms on the purchase agreements that extract some of the profit that would otherwise be available to competitors in the focal industry