Strategy

Question 1

Industry/sector

Answer 1

Porters five forces
Substitute products- capital requirements, retaliation 
Bargain power of suppliers
Bargain power of buyers
Rivalry between existing competitors 
Threat of new entrants

Look at industry growth rate, technology and innovation, government, complementary products

Question 2

Internal analysis

Answer 2

Swot

Covert weaknesses into strengths and convert threats into opportunity, match strengths to opportunities.

Question 3

Competitive advantage

Answer 3

Defender or prospector
Cost leader, differentiation, niche.

Do nothing, sell existing product more effectively in existing markets, sell existing products in new markets. Sell new products in existing markets. Sell new products in new markets.

Question 4

Competitive advantage in a country

Answer 4

Porters diamond model

Factor conditions
Firm strategy, structure and rivalry.
Demand conditions
Related supporting industries.

Question 5

Evaluating strategic options

Answer 5

Suitable -fit in with mission and vision
Acceptable - profitability and risk
Feasible - necessary resources

Design
Experience
Ideas

Question 6

Macro environment

Answer 6

Pestel analysis 
Political
Economic - rates, trends
Sociocultural - demographic, beliefs
Technological - Internet, social media 
Environmental - sustainability 
Legal