Strategy Flashcards
Strategic Planning Process
- Current Reality
- Strategic Initiatives
- Preferred Future/Vision
Strategic Planning Process:
Current Reality
- current strategies
- core competencies
- responses to change
- performance
- strengths & weaknesses
3 key outputs:
1. Imperative for change,
2. Building on core competencies
3. Ability to achieve objectives (limitations)
Strategic Planning Process:
Strategic Initiatives
- How to get to vision
- Enablers required
- Support & resource requirements
- Define strategic priorities
- Shape allocation of resources
- Understand resource base
- Specify responsibility, budget & deadline per initiative
Strategic Planning Process:
Preferred future/vision
- High-level future state (+-5yrs)
- Purpose
- Rationale
- Flexible to changing future circumstances
Whose responsibility is the strategy development?
Core responsibility of the board; commitment of board & execs critical to success
Strategy Development Tools
- SWOT
- PESTEL
- Cost-benefit analysis
- Benchmarking
Dealing with strategic opportunities/threats
- Initial appraisal
- Prioritisation
- Strategic solution
- Formal approval
Dealing with Strategic Opportunities/Threats:
Initial appraisal
Understand opportunity/threat – view on whether to respond
Consult colleagues, research papers, experience from similar problems
Dealing with Strategic Opportunities/Threats:
Prioritisation
Filtering process – focus on issues with greatest benefit, limited resources
Report results of problem solving to Exco, with recommendations
Dealing with Strategic Opportunities/Threats:
Strategic Solution
Develop solution – iterative, challenge ideas, draw on broad experience
Dealing with Strategic Opportunities/Threats:
Formal Approval
Depends on size/importance of issue, presentation & written paper
Influencers and Drivers of a Strategic Plan
- Stakeholder expectations
- Economic Environment
- Competitive Landscape
- Competitive advantage
- Internal resources
- Organisational structure
- Capital, Liquidity, Funding
- Risk Appetite
Influencers and Drivers of a Strategic Plan:
Stakeholder Expectations
- Shareholders – financial targets
- Customers – product & service delivery expectations
- Regulators – impact on possibilities & resources (financial & human)
Influencers and Drivers of a Strategic Plan:
Economic Environment
- View of future macro/market developments
- Ability to withstand stress & robustness under various scenarios
Influencers and Drivers of a Strategic Plan:
Competitive Landscape
- Understand customer franchise & changes (own & competitor actions)
- Product & market segment developments, response to competition
- Reinforce image of trustworthiness & stability
Influencers and Drivers of a Strategic Plan:
Competitive advantage
Core competencies, understand expertise
Influencers and Drivers of a Strategic Plan:
Internal Resources
- Adequacy – people, skills & processes
- Capacity – financial/budgets, people & training, support & comms, IT
Influencers and Drivers of a Strategic Plan:
Organisational Structure
- Structure to support plan/strategy
- Clear accountability (complex structures)
Influencers and Drivers of a Strategic Plan:
Capital, Liquidity, Funding
Demonstrate robustness, regulatory requirement, funding structure & liquidity profile
Influencers and Drivers of a Strategic Plan:
Risk appetite
Assess plan wrt risk appetite – remain within triggers/limits or amend
Typical Strategic Objectives
- Financial
- Customers & competition
- Business capacity/capabilities
- Skills & people
Typical strategic objectives:
Financial
- Capital strength,
- profitability,
- b/s structure,
- cost structure,
- sources of income,
- risks to financial outcomes & actions to mitigate
Typical strategic objectives:
Customers and Competition
- Which markets,
- positioning, differentiation,
- objectives & targets,
- response to challenges from competitors
Typical strategic objectives:
Business Capacity/Capabilities
- Core competencies,
- organisational structure,
- changes in environment,
- IT capabilities
Typical strategic objectives:
Skills and People
- Talent development & retention
- new core competencies
- support activities