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BTF > Strategy > Flashcards

Strategy Flashcards

1
Q

PESTEL

A

Considers the following factors:

Political
Economic
Social
Technological
Ecological
Legal

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2
Q

Porter’s five forces

A

Threat of new entrants
Bargaining power of suppliers
Threat of substitutes
Bargaining power of buyers
Rivalry’s amongst existing competitors

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3
Q

Kotler types of competitors

A

Brand - Pepsi vs Coca Cola
Industry - EasyJet vs British airways (different part of industry)
Generic - for same disposable income
Form - different product same need: cinema vs ppv

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4
Q

Competitor reactions

A

Laid back - no response
Tiger - aggressive response to everything
Selective - reacts to some threats in some markets
Stochastic - completely unpredictable

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5
Q

The 9 ms

A

For a resource audit
Machinery
Make up
Management
Management information
Markets
Materials
Men and women
Methods
Money

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6
Q

Generic competitive strategies

A

Cost leadership
Differentiation
Focus

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BTF (3 decks)

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