Strategic Planning Flashcards
What is the intentional, systematic process of deciding what goals and activities a person, group, work unit, or organization will pursue in the future?
Planning
What are the specific formal planning steps?
Situational Analysis, Alternative Goals and Plans, Goal and Plan Evaluation, Goal and Plan Selection, Implementing, Monitoring and Controlling
What step of formal planning does one gather, interpret, and summarize all information relevant to the planning issue under consideration?
Situational Analysis
What step of formal planning does one create multiple goals to be pursued and different plans for pursuing said goals?
Alternative Goals and Plans
What step of formal planning do managers evaluate advantages, disadvantages, and potential effects of each goal and plan?
Goal and Plan Evaluation
What step of formal planning do managers try to select the best goals and plans?
Goal and Plan Selection
What step of formal planning do managers and employees need to understand the plan, have the resources to implement it, and be motivated to do so?
Implementing
What step of the formal planning process do managers continually monitor the actual performance of their work units against the units’ goals and plans?
Monitoring and Controlling
What is a clear concise expression of the basic purpose of the organization called?
Mission statement
What is the long-term direction and strategic intent of a company called?
Strategic vision statement
What is a comparison of strengths, weaknesses, opportunities, and threats that helps executives formulate strategy called?
SWOT Analysis
What does SWOT stand for?
Strengths, weaknesses, opportunities, and threats
What is it called when something identifies the set of businesses, markets, and industries in which a company competes and how to allocate resources among these businesses?
Corporate Strategy
What kind of corporate strategy focuses on a single business competing in a single industry?
Concentration strategy
What kind of corporate strategy expands a company’s domain to include supplier and distributor?
Vertical integration strategy