Strategic Planning Flashcards
Business Strategy
The major actions by which a business competes in a particular industry or market.
Concentration
The major actions by which a business competes in a particular industry or market.
Concentric Diversification
A strategy used to add new businesses that produce related products or are involved in related markets and activities.
Conglomerate Diversification
A strategy used to add new businesses that produce unrelated products or are involved in unrelated markets and activities.
Core Capability
A unique skill and/or knowledge an organization possesses that gives it an edge over competitors.
Corporate Strategy
The set of businesses, markets, or industries in which an organization competes and the distribution of resources among those entities.
differentiation strategy
A strategy an organization uses to build competitive advantage by being unique in its industry or market segment along one or more dimensions.
functional strategies
Strategies implemented by each functional area of the organization to support the organization’s business strategy.
goal
a target or end that management desires to reach
low-cost strategy
A strategy an organization uses to build competitive advantage by being efficient and offering a standard no-frills project.
mission
An organization’s basic purpose and scope of operations.
Not Invented Here syndrome (NIH)
A negative attitude toward knowledge (ideas, technologies) derived from an external source
operational planning
The process of identifying the specific procedures and processes required at lower levels of the organization.
Plans
The actions or means managers intend to use to achieve organizational goals.
Resources
Inputs to a system that can enhance performance.