Strategic Management CHPT 3 Flashcards

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Value-chain analysis

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a strategic analysis of an organization that uses value creating activities.
Value is the amount that buyers are willing to pay for what a firm provides them and is measured by total revenue

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1
Q

The Limitations of SWOT Analysis

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Strengths may not lead to an advantage
SWOT’s focus on the external environment is too narrow
SWOT gives a one-shot view of a moving target
SWOT overemphasizes a single dimension of strategy

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2
Q

Primary activities

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contribute to the physical creation of the product or service, its sale and transfer to the buyer, and its service after the sale.
inbound logistics, operations, outbound logistics, marketing and sales, and service

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3
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Support activities

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activities of the value chain that either add value by themselves or add value through important relationships with both primary activities and other support activities
procurement, technology development, human resource management, and general administration

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4
Q

Inbound Logistics

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Associated with receiving, storing and distributing inputs to the product
Location of distribution facilities
Warehouse layout and designs

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5
Q

Operations

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Associated with transforming inputs into the final product form
Efficient plant operations
Incorporation of appropriate process technology
Efficient plant layout and workflow design

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6
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Outbound Logistics

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Associated with collecting, storing, and distributing the product or service to buyers
Effective shipping processes to provide quick delivery and minimize damages
Shipping of goods in large lot sizes to minimize transportation costs.

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7
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Marketing and Sales

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Associated with purchases of products and services by end users and the inducements used to get them to make purchases
Innovative approaches to promotion and advertising
Proper identification of customer segments and needs

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8
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Service

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Associated with providing service to enhance or maintain the value of the product
Quick response to customer needs and emergencies
Quality of service personnel and ongoing training

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9
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Procurement

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Function of purchasing inputs used in the firm’s value chain
Procurement of raw material inputs
Development of collaborative “win-win” relationships with suppliers
Analysis and selection of alternate sources of inputs to minimize dependence on one supplier

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10
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Human Resource Management

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Activities involved in the recruiting, hiring, training, development, and compensation of all types of personnel
Effective recruiting, development, and retention mechanisms for employees
Quality relations with trade unions
Reward and incentive programs to motivate all employees

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11
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Technology Development

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Related to a wide range of activities and those embodied in processes and equipment and the product itself
Effective R&D activities for process and product initiatives
Positive collaborative relationships between R&D and other departments
Excellent professional qualifications of personnel

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12
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General Administration

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Typically supports the entire value chain and not individual activities
Effective planning systems
Excellent relationships with diverse stakeholder groups
Effective information technology to integrate value-creating activities

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13
Q

Interrelationships among Value-Chain Activities within and across Organizations

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Two levels

  1. Interrelationships among activities within the firm
  2. Relationships among activities within the firm and with other organization (e.g., customers and suppliers)
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14
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Resource-based view of the firm

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perspective that firms’ competitive advantages are due to their endowment of strategic resources that are valuable, rare, costly to imitate, and costly to substitute.

15
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Resource-based view of the firm

Two perspectives

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The internal analysis of phenomena within a company

An external analysis of the industry and its competitive environment

16
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Tangible resources

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organizational assets that are relatively easy to identify, including physical assets, financial resources, organizational resources, and technological resources

17
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Intangible resources organizational

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assets that are difficult to identify and account for and are typically embedded in unique routines and practices, including human resources, innovation resources, and repu

18
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Organizational capabilities

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The competencies and skills that a firm employs to transform inputs into outputs.

19
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Firm Resources and Sustainable Competitive Advantages

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First, the resource must be valuable in the sense that it exploits opportunities and/or neutralizes threats in the firm’s environment.
Second, it must be rare among the firm’s current and potential competitors.
Third, the resource must be difficult for competitors to imitate.
Fourth, the resource must have no strategically equivalent substitutes.

20
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Sources of Inimitability

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Physical uniqueness
Path dependency
Causal ambiguity
Social complexity

21
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The Generation and Distribution of a Firm’s Profits

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Four factors help explain the extent to which employees and managers will be able to obtain a proportionately high level of the profits that they generate

  1. Employee bargaining power
  2. Employee replacement cost
  3. Employee exit costs
  4. Manager bargaining power
22
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Evaluating Firm Performance: Financial ratio analysis

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Balance sheet
Income statement
Historical comparison
Comparison with industry norms
Comparison with key competitors
23
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Evaluating Firm Performance: Stakeholder

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perspective
Employees
Customers
Owners

24
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Five types of financial ratios

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Short-term solvency or liquidity
Long-term solvency measures
Asset management (or turnover)
Profitability
Market value
25
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Financial Ratio Analysis

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Historical comparisons
Comparison with industry norms
Comparison with key competitors

26
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The Balance Scorecard

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Provides a meaningful integration of many issues that come into evaluating a firm’s performance

27
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The Balance Scorecard

Four key perspectives

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How do customers see us?
What must we excel at?
Can we continue to improve and create value?
How do we look to shareholders?

28
Q

Customer Perspective

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Time
Quality
Performance and service
Cost

29
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Internal Business Perspective

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Processes
Decisions
Actions
Coordination
Resources and capabilities
30
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Innovation and Learning Perspective

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Introduction of new products and services
Greater value for customers
Increased operating efficiencies

31
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Financial Perspective

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Profitability
Growth
Shareholder value
Increased market share
Reduced operating expenses
Higher asset turnover
32
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Potential Limitations of the Balanced Scorecard

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Lack of a clear strategy
Limited or ineffective executive sponsorship
Too much emphasis on financial measures rather than non-financial measures
Poor data on actual performance
Inappropriate links to scorecard measures to compensation
Inconsistent or inappropriate terminology