Strategic Management CHPT 3 Flashcards
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Value-chain analysis
a strategic analysis of an organization that uses value creating activities.
Value is the amount that buyers are willing to pay for what a firm provides them and is measured by total revenue
The Limitations of SWOT Analysis
Strengths may not lead to an advantage
SWOT’s focus on the external environment is too narrow
SWOT gives a one-shot view of a moving target
SWOT overemphasizes a single dimension of strategy
Primary activities
contribute to the physical creation of the product or service, its sale and transfer to the buyer, and its service after the sale.
inbound logistics, operations, outbound logistics, marketing and sales, and service
Support activities
activities of the value chain that either add value by themselves or add value through important relationships with both primary activities and other support activities
procurement, technology development, human resource management, and general administration
Inbound Logistics
Associated with receiving, storing and distributing inputs to the product
Location of distribution facilities
Warehouse layout and designs
Operations
Associated with transforming inputs into the final product form
Efficient plant operations
Incorporation of appropriate process technology
Efficient plant layout and workflow design
Outbound Logistics
Associated with collecting, storing, and distributing the product or service to buyers
Effective shipping processes to provide quick delivery and minimize damages
Shipping of goods in large lot sizes to minimize transportation costs.
Marketing and Sales
Associated with purchases of products and services by end users and the inducements used to get them to make purchases
Innovative approaches to promotion and advertising
Proper identification of customer segments and needs
Service
Associated with providing service to enhance or maintain the value of the product
Quick response to customer needs and emergencies
Quality of service personnel and ongoing training
Procurement
Function of purchasing inputs used in the firm’s value chain
Procurement of raw material inputs
Development of collaborative “win-win” relationships with suppliers
Analysis and selection of alternate sources of inputs to minimize dependence on one supplier
Human Resource Management
Activities involved in the recruiting, hiring, training, development, and compensation of all types of personnel
Effective recruiting, development, and retention mechanisms for employees
Quality relations with trade unions
Reward and incentive programs to motivate all employees
Technology Development
Related to a wide range of activities and those embodied in processes and equipment and the product itself
Effective R&D activities for process and product initiatives
Positive collaborative relationships between R&D and other departments
Excellent professional qualifications of personnel
General Administration
Typically supports the entire value chain and not individual activities
Effective planning systems
Excellent relationships with diverse stakeholder groups
Effective information technology to integrate value-creating activities
Interrelationships among Value-Chain Activities within and across Organizations
Two levels
- Interrelationships among activities within the firm
- Relationships among activities within the firm and with other organization (e.g., customers and suppliers)