Strategic Management Flashcards
Strategy
An integrated and coordinated set of commitments Nd actions designed to exploit core competencies and gain a competitive advantage
- decides how well or poor a firm will perform
Strategic competitiveness
Achieved when a firm successfully formulates and implements a value creating strategy.
Exploits core competences
Strategic management process
1) analyze internal and external environments- to understand capabilities and competencies ( strategic inputs)
2) using the analysis above firms develops vision/mission statements and their competitive strategy
3) achieve above average returns and change strategy inputs to keep up with market evolution
Strategic management process defined
A full set of commitments, decision , and actions required to achieve strategic advantage to earn above average returns
Global economy
When goods, services, people , skills, and ideas move freely across geographic boarders.
- relatively un fretted by constraints like tariffs
- always expanding and becoming more complicated
Globalization
Increasing economic interdependencies among countries and their organizations as reflected in the flow of goods,services,capital, and knowledge.
- product of large firms competing against each other
- increases range of opportunities and performance standards
Core competencies
Resources and capabilities that serve as a source for competitive advantage over rivals.
Visible in a firms organizational function.
(R&d in apple)
Vision
A picture of what the firm wants to be and ultimately achieve.
The ideal description of an organizations intended future
The foundation of the mission statement
Mission
Specifies the business in which the firm tends to compete and the customers they intend to serve.
Vision vs mission
- Mission statement is more concrete than the vision
- vision states ethical standards and who it will become
- mission states how’s it’s going to serve individuals and groups
- -Mission deals more with product markets and customers
- Vision statements are more vague than missions which can change at any time
- Vision is usually short and easily remembered p
Stakeholder vs stockholder
Stakeholders- individuals, groups, or organizations that can affect a firms mission/vision and are affected by strategic outcomes
Stockholders- individuals or groups that have invested capital in a firm and expect a positive return
- stockholders always want to maximize returns on investments while stakeholders want to max. Quality and reliability
Capital market stakeholders
Shareholders and suppliers of capital
Want large returns
Product market stakeholders
Primary customers Suppliers Host communities Unions Reliable products at low prices Very important
Organizational stakeholders
Employees
Managers
Non managers
Provide rewarding work environment
Strategic leader
Are people located in different areas and levels of the firm using strategic management process to select strategic actions to help firm achieve mission and vision
-no matter what position they have are decisive, committed and nurturing to those around them
CEO most important and prominent
Organizational culture
Refers to the complex set of ideologies, symbols, and vote values that are shared throughout the firm and that influence how the firm conducts business
–social energy drives or fails a business.
Important for strategic leaders to understand org. Culture
Purpose of external environment analysis
- creates opportunities and threats
- influences firms as they seek strategic competitiveness and above average returns.
- foundation for forming vision and mission and implementing strategic action
Components of external environment analysis
Scanning- identifying signals of environmental changes and trends
Monitoring- detecting meaning through ongoing observations of environmental changes
Forecasting- developing projections of anticipated outcomes based on monitored changes and trends
Assessing- determining the timing and importance of environmental changes and trends for firms strategies and environments
Scanning
Identify potential changes in external environment
- often reveals ambiguous, incomplete, and unconnected data or information
- use special software to ID events
Monitoring
Observation of external environmental changes and see is an important change is emerging.
- it is critical to be able to detect the meaning of environmental changes and trends
- important to ID important stakeholders
Forecasting in external environment
Develop feasible projections of what might happen and how quickly
- challenging to be accurate results in economic downturns
Assessing in external environment
Determine timing and significance of the environmental changes and trends that have been ID’ed
- specify implications and intent. Without assessing their is an unknown competitive relevance
Industry define
A group of firms producing products that are close substitutes.
-In the course of competition these firms influence each other
Purpose of industry environment analysis
Industrial environment has more direct effect on the firms strategic competitiveness
- study other firms to identify their capabilities so they can compete against what they are producing
- recognize that suppliers and buyers can become competition by them producing adequate substitutes
Economies of scale
The cost of producing additional units decreases on a per unit basis as quantity produced increases
- can be developed in most business functions
- make entering your market more difficult for competition
Strategic groups
A set of firms that emphasize similar dimensions and use a similar strategy
- competition in strategic group is greater and more intense
- high mobility and entry barriers and low resources limit the formation on strategic groups
Competitor analysis
-Future objectives( what drives the competitor)
Current strategies(what is the competition doing and can do Assumptions ( what does the competition believe about the industry?
Strengths and weaknesses( what are their capabilities )
All of these lead to a response
Five forces Michael porter
- Threat of new entrants
- bargaining power of suppliers
- bargaining power of buyers
- Threat of substitutes
- Rivalry among competing firms
Internal environment analysis components
-What a firm can do
Matching what a firm can do with what it might do
Turning resources into strategic competitiveness