Strategic Management Flashcards
Definition of Competitive Advantage:
Superior performance relative to competitors
Definition of Sustainable competitive advantage:
Occurs when a company implements a value-creating strategy of which other companies are unable to duplicate the benefits or find it too costly to imitate.
Definition of Strategy:
The quest to create, capture and sustain competitive advantage.
It is not a zero-sum game. It requires trade-offs for strategic positioning.
Grant: Finding the best fit between the firm (goals, value, resources & capabilities, structure & systems) and its environment (competitors, customers, suppliers, technologies, products, PESTEL) => Mix between Porterian approach and Resource-based view.
Roles of strategy (DTC):
- Decision support: Improves the quality of decision making
- Target: improves performance by setting high aspirations
- Coordination and communication: create consistency and unity
Successful Strategy (OUR):
- Long-term, simple and agreed objectives
- Profound understanding of the competitive environment
- Objective appraisal of resources
Goals of Strategy:
- Profitability (net profits) => Source of superior profitability are: o Industry attractiveness o Competitive advantage - Efficiency (low costs) - Market share - Growth - Shareholder wealth - Utilization of resources - Contribution to stakeholders - Survival
Levels of Strategy:
- Corporate strategy: Where to compete? Decisions making by top executives.
- Business strategy: How to compete? Strategic choice of generic strategy (cost leadership, differentiation, focus). For multiple-business companies.
- Functional strategy: How to implement? Improvement of the effectiveness of functional operations within a company.
Strategic Management process (ACI):
- Strategic Analysis
- Strategic Choice
- Strategic Implementation
Value chain:
Set of interrelated organizational activities and relationships that are necessary to create a product or a service.
Drivers of value creation:
- Increase price premium: service, quality, delivery, technology, etc.
- Reduce cost: economies of scale, scope, learning curve, etc.
Creating value from the perspective of stakeholders:
distribution of value reflects the balance of power between stakeholders.
Company performance (NIC):
- National context
- Industry context
- Company capabilities and strategies
Objective of industry analysis:
- Assess industry attractiveness
- Understand how industry structure affects competition which determines the level of industry profitability
- Use evidence on changes in industry structure to forecast future profitability
- Identify opportunities to change industry structure to increase industry profitability
Industry Attractiveness factors:
- Growth
- Profitability
- Size
- Technological intensity
- Environmental friendliness
- Capital intensiveness
- Countercyclical
- Cash flow patterns
Industry structure & profitability:
- Concentration
- Entry and exit barriers
- Product differentiation
- Information
Segmentation analysis 5 stages:
- Identify key variables and categories
- Construct a segmentation matrix
- Analyze segment attractiveness
- Identify KSF in each segment
- Analyze benefits of broad vs narrow scope
Basis for segmentation (buyers & product as opportunities for differentiation):
- Characteristics of the buyers (industrial buyers, household, distribution channel, geographical location)
- Characteristics of the product (physical size, price level, pro
Identification of KSF:
- What do customers want (external - analysis of demand): who & what
- How does the firm survive competition (internal - Analysis of competition): intensity, what drives competition, how to get superior CA?
Threat of new entrants:
- Where do they come from: startups or diversification
- Attraction and deterrence factors:
- Entry barrierseco of scale, experience, capital, distribution channels, proprietary technologies, rules and regulation.