Strategic Management Flashcards
Strategy
Long-term plan of action
Strategic Intent
A tangible corporate goal; is a point of view about competitive positions a company hopes to build over a decade.
Strategic Planning
Systematic formation of goals and plans to achieve them.
Strategy Formulation
Process of conceptualizing the mission of an organization, identifying the strategy, and developing long-range performance goals
Strategy Implementation
Those activities that employees and managers undertake to enact the strategic plan and achieve the performance goals.
Objectives
The end, goals
Plans
Product of Strategy
Strategic Plan
A written statement that outlines the future goals of the company, including long-term performance goals
Policies
Broad guidelines to action, which establish the parameters or rules
Emergent Strategy
The plan that changes incrementally due to environment changes
Intended Startegy
The formulated plan
Realized strategy
Implemented Plan
Corporate Strategy
Organizational-level decisions that focus on long-term survival
Restructuring strategies
Turnaround strategy: attempt to increase the viability of an organization (eg. repositioning a failing product)
Divestiture: Sale of a division or part of an organization
Liquidation: termination of business and sale of assets
Bankruptcy: Formal procedure for appointed trustee to take possession and properly dispose of business’s assets
Growth strategies
Incremental Growth: Growing through gradual changes (implementing technology)
International Growth: Seeking new customers/markets in foreign territories.
Mergers and Aquisitions: Merger- two companies joining together; Acquisitions- one company buying another