STRATEGIC IMPLEMENTATION AND EVALUATION - CHAP 5 Flashcards
SM
**refers to the process of putting the plans and initiative developed as a part of strategy into action **
**IMPLEMENTATION **
**refers to the process of measuring and assessing the EFFECTIVENESS of these actions **
**EVALUATION **
STRATEGIC MANAGEMENT MODEL BY FRED R DAVID
**1. develop vision mission and objectives
2. do swot analysis - ENVIRONMENTAL ANALYSIS (OT)& ORGANISATIONAL APPRAISAL (SW)
3. GENERATE , ANALYSE , AND SELECT STRATEGIES
4. IMPLEMENT STRATEGIES
5. STRATEGIC EVALUATION AND CONTROL **
**Diagnostic phase of strategic analysis **
**ENVIRONMENTAL AND ORGANIZATIONAL ANALYSIS **
2 STEPS IN STRATEGY FORMULATION
**1. develop the strategic alternative in the light of the organization’s strength, weakness, oppurtunities, threats in the environment.
2. deep analysis of the strategic alternative for the purpose of choosing the most appropriate alternative that would serve as strategy for the firm .
**
the q that would be confronted are:-
* Should the company continue in the same buziness carrying on the same volume of activities ?
* If it continues, should it diversify into existing units or establishhing new units or acquiring the other units in the industry ?
* if it should diversify , should it diversify into related or unrelated areas?
* should it come out of the existing business partially or fully ?
EXPLAIN THE PRINCIPAL ASPECTS OF STRATEGY EXECUTION PROCESS
1. Developing budget that steer ample resources into those activities that is critical to strategic success
2. staffing the organization with nedded skills and expertise , consciously building and strengthening strategy supportive competencies and competitive capabilities and organizing the work effort
3. ensure that the policies and operational procedures facilitate rather than impede effective execution
4. use best known practices to perfrom the core business activities and pushing for continuous improvement
5.Install information and operating system to enable the company personnel to better carry their strategic roles day in and day out
6.Motivating the people to pursue the targeted objectives energetically
7.create a company culture and work climate conducive to successfull strategy implementation and execution
8.exerting internal leadership needed to drive implementation forward and improving the strategy execution . when the organization encounters stumbling blocks and weakness the managemnet has to see that they are addressed and rectified quickly
THE GAME PLAN THAT DIRECTS THE COMPANY TOWARDS SUCCESS
CORPORATE STRATEGY
GOOD STRATEGY EXECUTION INVOLVES CREATING A STRONG “ FIT” BETWEEN —
**1. STRATEGY & INTERNAL OPERATING SYSTEM
2. STRATEGY AND REWARD STRUCTURE
3. STRATEGY & ORGANIZATIONAL CAPABILITIES
4. STRATEGY AND ORGANIZATION’S WORK CLIMATE AND CULTURE **
**CHARACTERISTICS OF STRATEGIC PLANNING **
**1. shapes the organization and its resources
2. assess the impacts of environmental variable
3. takes a holistic view of the organization
4. is concerned with long term success of the organization
5. develops overall objectives and strategies
6. is the responsibility of senior management **
**characteristic of operational planning **
**1. deals with current deployment of resources
2. develops tactics rather than strategies
3. projects current operation into future
4. makes modifications to business functions but not fundamental changes
5. is responsbility of fuctional management **
**formation of corporate strategy is a result of a process known as strategic planning .
explain strategic planning **
**Strategic planning isthe process of determing the objectives and the resources required to attain the objectives and formulation of policies that govern the acquisition , use or disposition of resources
**strategic planning involves a fact of interactive and overlapping decision leading to the development of effective strategyfor the firm **
**strategic planning determines where an orgaanization is going over the next years or more and the ways of going there **
**the process is organization wide or or focused on a mjor function such as division or other major functions. **
STRATEGIC UNCERTAINITY HOW TO DEAL WITH IT ?
**1. Flexibility - organization should build flexibility into their strategies to quickly adopt to changes in the environment
2. diversification - Diversifying the organization product portfolio , markets and customer base to reduce the impact of strategic uncertainity
3. Monitoring and scenario planning - Organization should monitor key indicators of change and conduct scenario planning to understand how differnt future scenarios might impact their strategies
4. building resilience - the organization should invest in building internal resilience such as strengthening the operational process, increasing financial flexibility , improving the risk management capabilities
5. collaboraion and partnership - organizations must collabarate with other organizations, customers, suppliers and partners .This can help organization pool resources , share risk, and gain access to new markets and technologies .
**
Strategy implementation
Strategy implementation concerns the managerial exercise of putting a freshly chosen strategy into action. It deals with the managerial exercise of supervising the ongoing pursuit of strategy, making it work, improving the competence with which it is executed and showing measurable progress in achieving the targeted results. Strategic implementation is concerned with translating a strategic decision into action, which presupposes that the decision itself (i.e., the strategic choice) was made with some thought being given to feasibility and acceptability. The allocation of resources to new courses of action will need to be undertaken, and there may be a need for adapting the organization’s structure to handle new activities as well as training personnel and devising appropriate systems.
company will be successful only when the strategy formulation is sound and implementation is excellent
STRATEGIC FORMULATION SOUND AND STRATEGIC IMPLEMENTATION EXCELLENT
SUCCESSFULL
STRATEGIC FORMULATION FLAWED AND STRATEGIC IMPLEMENTATION EXCELLENT
COMPROMISE