Strategic Choices Flashcards

1
Q

What is corporate strategy?

A

It is about the overall scope of the organization and how value is added to the business

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2
Q

Explain Ansoff’s classic corporate strategy matrix?

A

Market penetration: increase market share of existing products

Product Development: create new products for existing market

Market development : expand into new markets with existing products

Diversification: entering completely new markets with new products

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3
Q

What are strategic business units?

A

Strategic business unit (SBU)
A standalone division of a larger conglomerate, with its own profit-and-loss responsibility

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4
Q

What are key characteristics of Strategic Business units

A

Separate management teams

Own distinct markets and competitors

Independent business objectives

Autonomy over resource allocation

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5
Q

What are the three business strategy models?

A
  1. Generic strategies
  2. Interactive strategies
  3. Business models
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6
Q

What are the generic strategies?

A

Cost leadership

Differentiation

Focus

Hybrid

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7
Q

What are the two interactive strategies?

A

Hyper competitive

Game theory

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8
Q

What are the 3 business models?

A

Value creation

Value configuration

Value capture

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9
Q
A
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