Strategic capacity commitment Flashcards
What model underscores the importance of strategic commitment?
The Stackelburg model
Why is commitment so important?
It can alter the competitive landscape – for example, by deterring entry due to the implied future output levels or price competition.
How can over-investment be used as a way to influence capacity decisions of potential entrants
By over-investing, the incumbent can flood the market, reducing prices and making it less attractive for the entrant to come in. This is done in the hope that the potential entrant will decide that entering the market is not profitable and will choose to stay out.
What does The Two-period Game of Entry Deterrence involve?
The game is set in two periods to account for the timing of decisions and actions. In the first period, the incumbent makes a decision about capacity investment, and in the second period, the entrant observes this and decides whether to enter the market. This is where the incumbent’s commitment is critical – if the investment is large enough to deter entry (and is a sunk cost), the incumbent may continue to enjoy monopoly profits.
Why are the profit functions critical for the incumbent firms decision making process?
They determine the optimal level of capacity to either deter entry or to maximize profits if entry occurs.
What do the profit functions take into account for firm 1 and firm 2?
For the incumbent firm (firm 1), the profit function takes into account the capacity level it sets ( 1 k 1 ) and its output ( 1 x 1 ), and for the potential entrant (firm 2), the profit function considers its decision to enter the market and its subsequent output ( 2 x 2 )
How does the incumbent’s capacity choice impact the entrant’s decision?
It alters the profitability of entering the market
True or false:
If the incumbent chooses a high capacity level, it signals a willingness to compete aggressively, which could make market entry less attractive to Firm 2 due to lower expected profits.
True
How does the incumbent firm determine optimal capacity level?
The incumbent aims to choose a capacity level that maximises its profits while considering the potential responses from Firm 2. This involves analysing how different capacity levels affect the market and the potential profits under various scenarios, including monopoly (if entry is deterred) and duopoly (if entry is accommodated)
What happens in the second period if firm 2 decides to enter?
Both firms choose outputs ( 1 x 1 and 2 x 2 ) in a manner that is consistent with Nash equilibrium—where each firm’s output decision best responds to the other firm’s decision, given the capacity commitments made in the first period.
A stable equilibrium is one where…
After any arbitrary deviation in strategies, the adjustment process of both firms will converge back to the equilibrium point, this stability ensures predictability in the firms’ behaviours, which is crucial for long-term planning and strategy execution. Another way to think about it is its concerned with whether the firms reach a point where no one has an incentive to change their strategy, given the strategy of the other
What advice would you give to the incumbent firm?
Consider the cost of deterring entry versus the potential profit from accommodating a new entrant.
Use the first-period capacity decision as a strategic commitment that influences the entrant’s decisions.
Understand that achieving a stable Nash equilibrium is important for maintaining a predictable and profitable market environment
What does the equilibrium analysis determine?
The exact levels of capacity investment that lead to entry deterrence or accommodation.
What does the Bain Sylos Postulate refer to?
Where the potential entry is assumed to believe that the incumbent firm will continue to maintain the same action as it did upon entry
Does the theory for the Bain Sylos Postulate hold under a subgame perfect equilibrium?
No, under a subgame perfect equilibrium, the incumbent firm will not find it profitable to utilise its entire capacity even when entry does occur