STRAT MA

Question 1

actually covers anything from company culture, and positioning

Answer 1

MArketing

Question 2

Systematic Attempt

Answer 2

Marketing

Question 3

Process of Planning and executing the conception

Answer 3

MArketing

Question 4

social process by which individuals are groups obtain

Answer 4

Marketing

Question 5

Management Process that identifies, anticipates, and satifies customer requirements profitably

Answer 5

Marketing

Question 6

STP (a process usually reffered)

Answer 6

Segmentation
Targeting
Positioning

Question 7

Perception, a branding link betweem the attributes customers associate.

An image

Answer 7

Brand

Question 8

Level of Marketing

Answer 8

1. STP + Branding
2. Marketing MIx

Question 9

A fundamental idea of marketing that organisation survice and propseper through meeting the needs and wants of customers

Answer 9

Marketing Concept

Question 10

Threats in Marketing

Answer 10

1. Competitor
2. Changes in Political
3. Economic
4. Social
5. Technological Aspects

Question 11

Basic requirement that indiv has to satisfy

Answer 11

Need

Question 12

Maslow’s Hierarchy

Answer 12

1. Physiological Needs
2. Safety Needs
3. Social Needs
4. Esteem Needs
5. Self actualization

Question 13

Defined as having a strong desire for something but it not vital to continued existence

Answer 13

Want

Question 14

Is a want for specific product supported by ability to pay for it

Answer 14

demand

Question 15

The group of people who an organization markets its product or ideas

Answer 15

Target Market

Question 16

Measure of the relative satisfaction from, or desireability of,

Answer 16

Utility

Question 17

Different Types of Utility

Answer 17

1. Form Utility
2. Time Utility
3. Place Utility
4. Ownership Utility

Question 18

The usefulness of a product that results form its own, converting raw materials into finished product.

Answer 18

Form Utility

Question 19

Making a product avaialabale when consumers want to purchase it

Answer 19

TIme utility

Question 21

Making a product available in location convenient

Answer 21

Place utility

Question 22

Refers to orderly transfer of legal title to the product and or service

Answer 22

Owenerhip utility

Question 23

Creates a form utility, place, time and ownership utility in marketing function

Answer 23

Production Process

Question 24

Strategy is about two things

Answer 24

1. deciding where u want ur business to go
2. deciding how to get there