STRAT MA Flashcards
actually covers anything from company culture, and positioning
MArketing
Systematic Attempt
Marketing
Process of Planning and executing the conception
MArketing
social process by which individuals are groups obtain
Marketing
Management Process that identifies, anticipates, and satifies customer requirements profitably
Marketing
STP (a process usually reffered)
Segmentation
Targeting
Positioning
Perception, a branding link betweem the attributes customers associate.
An image
Brand
Level of Marketing
- STP + Branding
- Marketing MIx
A fundamental idea of marketing that organisation survice and propseper through meeting the needs and wants of customers
Marketing Concept
Threats in Marketing
- Competitor
- Changes in Political
- Economic
- Social
- Technological Aspects
Basic requirement that indiv has to satisfy
Need
Maslow’s Hierarchy
- Physiological Needs
- Safety Needs
- Social Needs
- Esteem Needs
- Self actualization
Defined as having a strong desire for something but it not vital to continued existence
Want
Is a want for specific product supported by ability to pay for it
demand
The group of people who an organization markets its product or ideas
Target Market
Measure of the relative satisfaction from, or desireability of,
Utility
Different Types of Utility
- Form Utility
- Time Utility
- Place Utility
- Ownership Utility
The usefulness of a product that results form its own, converting raw materials into finished product.
Form Utility
Making a product avaialabale when consumers want to purchase it
TIme utility
Making a product available in location convenient
Place utility
Refers to orderly transfer of legal title to the product and or service
Owenerhip utility
Creates a form utility, place, time and ownership utility in marketing function
Production Process
Strategy is about two things
- deciding where u want ur business to go
- deciding how to get there
