Strand 3 Flashcards
Fashion movement
The ongoing motion of fashion moving through the fashion cycle
Factors affecting the fashion movement
Economic
Social
Introduction of fibers/fabrics
Advertising techniques
Fashion leader
Trendsetters or individuals who are the first to wear the new styles, after which the fashion is adopted by the general public
Fashion follower
Wears fashion only when they become firmly accepted
Trickle up theory
Fashion starts with consumers on lower income levels and then moved to consumers with higher incomes
Trickle down theory
Fashion starts at the top with consumers of higher socioeconomic status and moved down to the general public
Fashion cycle
The period of time or life span during which the fashion exists, moving through five stages
Five stages of fashion cycle
Introduction Rise Peak Decline obsolescence
Introduction
Style is first seen
Rise
Style is purchased, worn, and seen by many fashion leaders
Peak
Style is at the height of popularity, copied by manufacturers, fashion followers
Decline
Style is undervalued, decrease in demand, fashion laggers
Obsolescence
Style is rejected in favor of new looks