STR 581 complete class Flashcards
Uop STR 581 Capstone Final Exam Part 2 NEW
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1 Intanke Inc. manufactures vacuum cleaners. The following information is available for the company.
Per unit cost
Sales $550
Variable expenses 370
The fixed expenses are $95,000. Calculate the net operating income for 750 vacuum cleaners.
A. $135,000
C. $35,000
D. $40,000
2 Rinetin Corporation has been falsifying its financial statements for the past year. The staff in the accounting department of the company have been fake employee IDs and recording payments on the company’s payroll. The funds sent to these fake employees are then redirected to the company’s bank accounts. When Rinetin Corporation is audited, the auditors fail to discover this fraud because of their negligence. Months later, a whistle-blower alerts the appropriate authorities about the company’s deceptive practices. In this scenario, the accountants who conducted the audit of the company will be held civilly liable under __________.
A. Section 32(a) of the Securities Exchange Act of 1934
B. Section 24 of the Securities Act of 1933
C. Section 11(a) of the Securities Act of 1933
D. Section 10(b) of the Securities Exchange Act of 1934
3 Jonah’s Restaurant reports net income of $20,000 during the year 2015. It distributes a dividend of $6,000 to its shareholders. Calculate the retention ratio. A. 50% B. 30% C. 80% D. 70%
4 Wilande Inc., a leading apparel store, acquires Parewa Inc., an energy drink manufacturer. This is an example of a \_\_\_\_\_\_\_\_\_\_. A. congeneric merger B. horizontal merger C. conglomerate acquisition D. vertical acquisition
5 Gina and Samantha are discussing the Sarbanes-Oxley Act of 2002. Gina argues that although the act requires the management of a company to explicitly declare in writing that a company’s financial statements accurately and fairly represent the financial results, no steps have been taken to ensure that this rule is followed. Which of the following statements weakens Gina’s argument?
A. An individual who is employed by a certified public accounting firm that audits a company can be employed as the CEO or CFO of that company to ensure the fairness of its financial statements.
B. If a company’s financial statements contain misrepresentations, the CEO and CFO run the risk of serving time in jail.
C. The Sarbanes-Oxley Act prohibits a public company from granting personal loans to any of its executive officers or directors
D. If a CEO or CFO of a company fails to comply with the provisions of the act, he or she is subject to a fine up to $10,000 and one year in jail.
6 Ray is an entrepreneur who has recently started his own venture. Since he does not have the resources to hire a financial expert, he has to manage the company’s finance in addition to managing the company. He needs to calculate the working capital of his business. From the following information, calculate the net working capital.
Cash $20,000 Accounts receivable 12,000 Accounts payable 14,500 Inventory 32,000 Accrued expenses 6,500
A. $23,000
B. $49,500
C. $11,000
D. $43,000
7 Blanrin Inc. currently produces all the components for the products it makes and sells. The total costs of producing a component,
Component Y, for one of its products are given below. The annual requirement of Component Y is 2,200 units.
Direct materials $19,800
Direct labor 11,000
Variable manufacturing overhead 15,400
Fixed manufacturing overhead 13,200
An external supplier offers to sell the component to Blanrin Inc. for $23 per unit. After analysis, it is found that if the company buys the component instead of producing it, all of its variable costs and $8,200 of its fixed overhead costs will be eliminated. If Blanrin Inc. decides to buy the component instead of manufacturing it, how will the decision affect the company?
A. Its net income will increase by $8,200.
B. Its net income will increase by $3,800.
C. Its net income will decrease by $3,800.
D. Its net income will increase by $4,400.
8 Rick, a certified accountant, is asked to conduct an audit of the financial statements of Schenk Ltd. However, the company refuses to cooperate with Rick and does not provide him with the necessary information. This makes it impossible for him to carry on with the audit. In this scenario, which of the following opinions is Rick most likely to express? A. Adverse opinion B. Disclaimer of opinion C. Unqualified opinion D. Qualified opinion
9 Susan is a financial manager at Rvetz Corporation. She wants to evaluate the efficiency with which the company is using its resources. For this reason, she needs to calculate the operating margin from the information given below.
Net sales $3,500,000 Cost of goods sold 1,750,000 Office rent 54,500 Selling expenses 350,000 Interest expense 50,000 Other operating expenses 88,500
Which of the following will be the result? A. 38.4% B. 35.9% C. 85.9% D. 64.1%
10 Calculate depreciation from the following information.
Accounting profit break-even point 2,871 units Fixed costs $4,083,200 Sales price $42 per unit Total variable costs $2,600 Number of units 100 A. $706,200 B. $510,400 C. $812,000 D. $1,483,200
10 Calculate depreciation from the following information.
Accounting profit break-even point 2,871 units Fixed costs $4,083,200 Sales price $42 per unit Total variable costs $2,600 Number of units 100 A. $706,200 B. $510,400 C. $812,000 D. $1,483,200
11 Yalken Corporation is considering the purchase of a new machine. The cost of the machine is $250,000. The cash flows for five years are given below.
Year 1 Year 2 Year 3 Year 4 Year 5 Cash flows $84,790 $102,500 $70,580 $64,760 $115,700
The company is in the 35 percent tax bracket. Assuming that the cost of capital is 12%, calculate the net present value. A. $314,452 B. $64,463 C. $(64,452) D. $204,394
12 Which of the following scenarios illustrates a violation of the Sarbanes-Oxley Act?
• Natalie is assigned to audit a company’s financial records. She finds it impossible to arrive at a conclusion and issues a disclaimer of opinion.
• Ronan, the CFO of Puvane Inc., is granted an unsecured loan by the company to pay his son’s medical bills.
• Tina, an accountant, fails to detect a fraud in the financial statements of the company she audits.
• Wong is a member of the audit committee of a public corporation. However, he is an external member and was not employed by the corporation.
13 Tanial Inc. has $950,000 in assets and $400,000 in debt. If it earns net income of $350,000, calculate the return on assets A. 63.6% B. 36.8% C. 271.4% D. 87.5%
The financial manager of a company needs to measure
how efficiently the company’s total assets are being used to generate sales. From the information given below, calculate the relevant ratio he needs for this purpose.
Cash $220,000 Accounts receivable 1,800,000 Inventory 950,000 Plant and equipment 1,330,000 Sales 10,000,000 A. Assets turnover ratio of 0.3 B. Debt to assets ratio of 3.4 C. Assets turnover ratio of 2.3 D. Debt to assets ratio of 0.4
15 Jose, a financial expert of Cerione Ltd., analyzes the data given below. What conclusion is he likely to arrive at?
Sales $161,000
Cost of goods sold 110,000
Gross margin $ 51,000
Total selling and administrative expenses 39,500
Net operating income $ 11,500
Interest expenses 2,170
Net income before taxes $ 9,330
Income tax (30%) 2,799
Net income $ 6,531
A. The company does not have adequate resources to pay the interest due to creditors.
B. The company’s gross margin is 20 percent.
C. The company has sufficient resources to pay the interest due to creditors.
D. The company’s earnings before interest is the same as its earnings after taxes.
16 The capital structure for Purnen Corporation is given below. Calculate the weighted average cost of capital (WACC).
Debt: 10%, 1,500 bonds, 20 years to maturity, selling for 105% of par. The bonds have a $1,000 par value each and make annual payments.
Common stock: 3,000,000 shares outstanding at a par value of $1, selling for $35 a share. The expected dividend is $2.8, and the growth rate is 10%.
Preferred stock: 5,000 shares of 6% preferred stock outstanding, selling for $103 a share and having a par value of $100. The flotation cost is $3, and the dividend is $9.
The corporate tax rate is 35%.
A. 8.4%
B. 16.5%
C. 9.96%
D. 13.65%
17 Raul needs to choose one alternative from the four alternatives given below. Applying the concept of time value of money, which of the following alternatives should he select?
A. Receiving $130 at the end of two years at an interest rate of 8% compounded annually
B. Receiving $100 at the end of two years at an interest rate of 9% compounded annually
C. Receiving $150 at the end of three years at an interest rate of 7% compounded annually
D. Receiving $90 at the end of one year at an interest rate of 5% compounded annually
18 Josh and Mike are discussing the pros and cons of the Sarbanes-Oxley Act. While Josh argues that the act has a high compliance cost, Mike is of the opinion that companies can easily avoid these costs by choosing to go dark and delisting their shares from exchanges. Josh, in turn, states that such a choice comes with its own drawbacks. Which of the following statements best supports Josh’s argument?
A. Companies that choose to go dark typically have only limited access to capital markets.
B. Mandatory annual audits by independent auditors are carried out regardless of whether or not companies choose to go dark.
C. Executives of companies that choose to go dark are required to certify the accuracy of financial statements.
D. Companies that go dark are required to file annual reports.
19 Robert is a manager of a small-scale firm. He needs to decide whether the firm has sufficient resources to meet its short-term obligations. Calculate the ratio that Robert needs to calculate from the information given below.
Cash and cash equivalents $1,057,600 Accounts receivables 1,556,500 Short-term investments 770,300 Other current assets 420,500 Accounts payable 995,700 Long-term debt 528,000 Short-term debt 176,000 Other current liabilities 2,495,700
A. Current ratio of 0.92
B. Current ratio of 1.04
C. Debt ratio of 0.91
D. Debt ratio of 1.26
20 Mark wants to withdraw $6,500 at the end of three years and $8,000 at the end of five years. He wants to do this in such a way that the account balance drops to zero after the last withdrawal. Assuming that the interest rate is 5%, how much money should Mark deposit today to ensure that his needs are met? A. $11,883.15 B. $653.26 C. 5,614.94 D. $6,268.21
21 Darrin Corporation is considering a proposal to purchase a new piece of equipment. The cost of the equipment is $16,611. The equipment is estimated to provide an annual cash flow of $3,000 for the next nine years. The company has a required rate of return of 15%. Calculate the internal rate of return (IRR), and interpret the results. Use the present value of an annuity table.
• Since the cash flows are evenly distributed, the proposal should be accepted.
• Since the IRR is lesser than the required rate of return, the proposal should be rejected.
• Since the capital investment is higher than $15,000, the proposal should be rejected.
• Since the IRR is greater than the required rate of return, the proposal should be accepted.
22 Calculate the total equivalent units for materials from the information given below.
Percentage complete
Units Materials Conversion Work in process, June 1 1,100 60% 35% Units started into production during June 22,500 Units completed and transferred to the next department 21,800 100% 100% Work in process, June 30 1,800 50% 15%
A. 2,070
B. 23,400
C. 22,700
D. 21,260
23 Bob is a project leader in a software company. He assigns tasks to his team members, explains how to execute the tasks, and sets weekly goals for them. He convenes meetings to discuss the progress of projects at each stage of execution and does not bother about the personal issues of his team when he evaluates any dip in their performance with respect to the targets he set. In accordance with House’s path-goal theory, which of the following leadership behaviors does Bob display? A. Participative behavior B. Directive behavior C. Supportive behavior D. Achievement-oriented behavior
24 The following information is given for Rafea Corporation.
Rafea Corporation
Balance Sheet
December 31, 2016
Assets Liabilities
Cash $ 20,300 Accounts payable $ 82,400
Marketable securities 33,000 Bonds payable 215,300
Accounts receivable 74,200 Common stock 78,900
Inventory 82,400 Paid-in-capital 37,600
Fixed assets 258,500 Retained earnings 54,200
468,400 468,400
Which of the following can be inferred from the data?
A. The company has a current ratio of 1.51.
B. The company has a debt-to-equity ratio of 1.74.
C. The company has a debt-to-equity ratio of 0.71.
D. The company has a current ratio of 1.13.
25 Calculate the direct labor quantity variance from the information given below.
Standard rate $13 per hour Standard hours 4,300 hours Actual hours 5,000 hours Actual rate $11.50 per hour A. $15,550 unfavorable B. $1,600 favorable C. $9,100 unfavorable D. $6,450 unfavorable
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Uop STR 581 Capstone Final Exam Part 3 NEW
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Please Note: Score of this Final Guide is 20/25
1.Tarow is a leading manufacturer of designer handbags. The company has stores all over the world and is especially famous for the high-quality leather used in its handbags. However, the company soon realizes that a cheap liquor brand has been using its logo for the past six months. In this scenario, the company owning the liquor brand is guilty of __________.
blurring
tarnishment
reverse engineering
conscious parallelism
2
Felicia, a marketing executive of Trinola Inc., a manufacturer of nutritional supplements, visits a high school to promote Trinola’s products. She conducts a survey among students and classifies them into three groups: those who do not take any nutritional supplements, those who take Trinola’s nutritional supplements, and those who prefer nutritional supplements of other brands. Felicia talks to the first group about the importance of consuming nutritional supplements and to the second group about Trinola’s products in detail. To the third group, she explains why Trinola’s products are better than those of other brands. In this scenario, which of the following types of market segmentation does Felicia employ?
Psychographic segmentation
Demographic segmentation
Geographic segmentation
Behavioral segmentation
3.
Which of the following statements is true of social marketing programs?
They require an entirely different planning process from what is used for traditional products.
They are complex and time consuming.
They should be executed in a single phase.
They usually use a single tactic to achieve their goals.
4.
Celestia’s is a newly opened bakery that is looking to reach more customers. Ria, a social media marketer by profession and a regular customer at the bakery, offers to help the bakery establish a strong online presence. She says that she will create a website for the bakery and use various social media platforms to promote the bakery’s goods and services. In return, she is promised a free supply of baked goods for the next three months. Which of the following concepts does this scenario illustrate?
Divesting
Positioning
Co-branding
Bartering
5.
Which of the following scenarios illustrates the impact of political and legal forces on the marketing environment?
After a shoe manufacturing company experiences an increase in demand for its products, it opens retail outlets in several locations.
With the number of smartphone users on the rise, Taalia Inc., an electronics company, decides to create mobile advertisements for its products in addition to print and television advertisements.
The raise in the legal drinking age from 21 to 25 in Florida might force marketing managers of alcohol companies to minimize their target market and reposition their offerings.
Lianet Ltd. hires a gay individual as its marketing manager in an attempt to encourage diversity in the organization.
6.
An organization that decides to measure how its marketing efforts influence its external stakeholders is most likely to gauge __________.
resource adequacy
employees’ commitment to goals
employees’ desire to learn
consumer satisfaction
7.
Archofan Associates, a firm that specializes in the sale of historical artifacts, comes into possession of an antique royal crown. It confirms the authenticity of the crown and holds an auction to sell it. Several interested buyers participate in the auction and quote their prices. The price of the crown is raised each time a person bids until Emily, a bidder, offers an exorbitant price that no other bidder is able to match. Archofan then sells the crown to Emily. Which of the following types of auctions does this scenario illustrate?
A minimum bid auction
A sealed-bid auction
An English auction
A Dutch auction
8.
Feisla Inc. is a manufacturer of high-end smartphones. It therefore caters only to the upper class and the upper middle class. However, the company soon realizes that it has enormous growth potential among middle-class consumers. To tap this potential market, it releases a new range of smartphones that are less expensive. This move proves to be successful and eventually helps the company gain a larger market share. Which of the following concepts does this scenario illustrate?
Line modernization
Pure bundling
Line stretching
Dual branding
9.
The management of Aurosa Inc., a chain of retail stores that sells home appliances, observes that its expenditure on sales and promotions is skyrocketing and decides to implement a new pricing method to attract more customers. It sets a fixed low price for all the appliances offered in the store and completely withdraws all promotion activities. This builds confidence in customers who dislike the uncertainty that comes with price fluctuations. Which of the following pricing methods does this scenario illustrate?
High-low pricing
Going-rate pricing
Auction-type pricing
Everyday low pricing
10.
Vatain Inc. is an apparel manufacturer that markets its products based on consumers’ tastes and preferences. It has introduced several brands to achieve this purpose. Another brand is directed at high-end customers who do not have budget constraints. One brand caters to the fashion-conscious customers who watch out for the latest trends in fashion. Yet another brand is meant to attract customers who value comfort over fashion. In this scenario, which of the following marketing strategies has Vatain employed?
Multiple segment specialization
Mass marketing
Single-segment concentration
Differentiated marketing
11.
Eania Inc. manufactures toys and games for children. After achieving a high growth rate and establishing itself as a market favorite, Eania introduces a clothing brand for adults. In this scenario, Eania pursues a __________.
market-development strategy
diversification strategy
product-development strategy
market-penetration strategy
12.
Latia is a popular fruit juice brand in the food and beverage market. Once the brand reaches the maturity stage of the product life-cycle, its growth rate begins to decline slowly. The company that owns the brand decides to adopt a market modification approach by increasing the consumption rate among its existing customers. Which of the following strategies is most likely to help the company achieve its goal?
Listing out reasons for potential customers to try Latia fruit juices
Advertising the benefits of drinking Latia fruit juices more than once a day
Making changes to the packaging of Latia products
Identifying new market segments and strategizing on the best ways to enter them
13.
Millennials are likely to be receptive to marketing efforts that:
carry direct appeals where value is clear.
emphasize their role as grandparents.
align with their perception of retirement as a new beginning.
address social and environmental issues.
14.
Rotego Inc., an automobile manufacturer, releases two new models of cars. The first model is an expensive luxury car targeted at high-income groups, whereas the second model is an affordable car targeted at low-income groups. Through the introduction of these two models, Rotego intends to present itself as a company that caters to people across all income groups. In this scenario, which of the following types of market segmentation does Rotego employ?
Behavioral segmentation
Demographic segmentation
Occasion segmentation
Geographic segmentation
- An advantage of a firm pursuing multiple segment specialization is that:
it creates the largest potential market for the firm’s products.
it increases the extent to which the firm can engage in mass customization.
it helps the firm achieve the lowest cost in each segment.
it diversifies the firm’s risk across segments.
16.
16
Lanase, a leading producer of aerated drinks, decides to introduce fruit juices and bottled water into the market. The company’s budget requires it to keep advertising and marketing costs as low as possible. It therefore decides to introduce the products under the company brand name. Which of the following is a likely consequence of the decision?
Consumers will buy the products since the company name will be easily recognizable to them.
If the products do not perform well in the market, the company will not be affected since it has not tied its reputation to the products.
The development costs for future products will be extremely high.
The company’s goodwill will be unaffected since consumers will find it easy to differentiate one product from another.
17.
Gallide is a warehouse retailer that conducts special in-store demonstrations of certain products. This allows potential customers to see and feel the products for themselves and be convinced that the products are worth purchasing. The salespeople of the store receive a bonus if a customer buys the products after a demonstration. Which of the following is a likely reason that the store has adopted this approach for some of its products?
Consumers know which brand they want to purchase before they enter the store.
Consumers are inclined to make many of their brand choices only when they are at the store.
Consumers respond well to the use of product placement as an advertising technique.
Consumers are brand-conscious and display high brand loyalty in certain product categories.
18.
The __________ occurs when the demand for plant and equipment in an organization turns volatile because of the combined effects of the normal year-to-year replacement demand and the need to satisfy an increase or decrease in consumer demand for the organization’s products.
boomerang effect
billboard effect
acceleration effect
halo effect
19.
Ma Chère Inc. is a cosmetics store that has introduced a new range of hair care products. The store’s salespeople are being given a high commission for every sale that they make on these products. They are asked to aggressively sell the products and target as many potential customers as possible. In this scenario, which of the following strategies is being employed by the cosmetics store?
A pull strategy
A push strategy
Category extension
Brand extension
20.
Mojo Marinade, a popular restaurant, creates history by becoming the world’s first restaurant to use lab-grown meat in its dishes. It charges exorbitant prices for its dishes to communicate its exclusivity to customers. Over time, Mojo Marinade keeps reducing the prices of its dishes and attracts customers from different market segments. Which of the following pricing objectives does this scenario illustrate?
Maximum market skimming
Product-quality leadership
Partial cost recovery
Maximum market share
21.
Viva Pisto, a restaurant, has received numerous complaints from customers about its slow service and unfriendly waiters. The management of the restaurant needs to address these complaints promptly and ensure that similar complaints do not arise in the future. Which of the following practices will help the restaurant restore customer goodwill?
Monitoring social media only if there are more than five complaints
Responding to customer complaints only if they are raised formally
Taking a defensive stance if the complaints are justified
Accepting responsibility for customers’ dissatisfaction and disappointment
22.
Which of the following scenarios illustrates market-penetration pricing?
Aulaan, a newly established discount store, sells products at prices that are very low when compared to other stores.
Iratan, a manufacturer of smartphones, prices its latest models between $600 and $700. After a few months, it steadily reduces these prices.
Bakers and Eaters, a confectionery company, offers high-quality chocolates at affordable rates.
Ban World Hunger is a nonprofit organization that works to end world hunger. It relies on donations and government grants for financial support.
23.
Milk Genii Inc., a manufacturer of dairy products, has a state-of-the-art manufacturing facility where the processes of production and packaging are carried out. After packaging, the products are directly sold to customers through the company’s outlets located in all major cities. Which of the following marketing channel levels does Milk Genii use in this scenario?
A zero-level channel
A three-level channel
A one-level channel
A two-level chann
24.
Which of the following statements is true of consumer markets?
The buyers in consumer markets are geographically concentrated.
In consumer markets, purchasing is often executed through intermediaries.
In consumer markets, sales are finalized after multiple sales calls.
The suppliers in consumer markets customize their products to suit the needs of consumers.
25.
Which of the following is a limitation of marketing-mix modeling?
It is less effective at evaluating how different marketing elements work together.
It overlooks the importance of incremental growth.
It is not capable of isolating the impact of specific marketing activities.
It does not allow marketers to conduct multivariate analyses
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Uop STR 581 Capstone Final Exam Part 3 NEW
Check this A+ tutorial guideline at
http://www.uopassignments.com/STR-581-UOP/str-581-capstone-final-exam-part-3-recent
For more classes visit
http://www.uopassignments.com/
Please Note: Score of this Final Guide is 20/25
1.Tarow is a leading manufacturer of designer handbags. The company has stores all over the world and is especially famous for the high-quality leather used in its handbags. However, the company soon realizes that a cheap liquor brand has been using its logo for the past six months. In this scenario, the company owning the liquor brand is guilty of __________.
blurring
tarnishment
reverse engineering
conscious parallelism
2
Felicia, a marketing executive of Trinola Inc., a manufacturer of nutritional supplements, visits a high school to promote Trinola’s products. She conducts a survey among students and classifies them into three groups: those who do not take any nutritional supplements, those who take Trinola’s nutritional supplements, and those who prefer nutritional supplements of other brands. Felicia talks to the first group about the importance of consuming nutritional supplements and to the second group about Trinola’s products in detail. To the third group, she explains why Trinola’s products are better than those of other brands. In this scenario, which of the following types of market segmentation does Felicia employ?
Psychographic segmentation
Demographic segmentation
Geographic segmentation
Behavioral segmentation
3.
Which of the following statements is true of social marketing programs?
They require an entirely different planning process from what is used for traditional products.
They are complex and time consuming.
They should be executed in a single phase.
They usually use a single tactic to achieve their goals.
4.
Celestia’s is a newly opened bakery that is looking to reach more customers. Ria, a social media marketer by profession and a regular customer at the bakery, offers to help the bakery establish a strong online presence. She says that she will create a website for the bakery and use various social media platforms to promote the bakery’s goods and services. In return, she is promised a free supply of baked goods for the next three months. Which of the following concepts does this scenario illustrate?
Divesting
Positioning
Co-branding
Bartering
5.
Which of the following scenarios illustrates the impact of political and legal forces on the marketing environment?
After a shoe manufacturing company experiences an increase in demand for its products, it opens retail outlets in several locations.
With the number of smartphone users on the rise, Taalia Inc., an electronics company, decides to create mobile advertisements for its products in addition to print and television advertisements.
The raise in the legal drinking age from 21 to 25 in Florida might force marketing managers of alcohol companies to minimize their target market and reposition their offerings.
Lianet Ltd. hires a gay individual as its marketing manager in an attempt to encourage diversity in the organization.
6.
An organization that decides to measure how its marketing efforts influence its external stakeholders is most likely to gauge __________.
resource adequacy
employees’ commitment to goals
employees’ desire to learn
consumer satisfaction
7.
Archofan Associates, a firm that specializes in the sale of historical artifacts, comes into possession of an antique royal crown. It confirms the authenticity of the crown and holds an auction to sell it. Several interested buyers participate in the auction and quote their prices. The price of the crown is raised each time a person bids until Emily, a bidder, offers an exorbitant price that no other bidder is able to match. Archofan then sells the crown to Emily. Which of the following types of auctions does this scenario illustrate?
A minimum bid auction
A sealed-bid auction
An English auction
A Dutch auction
8.
Feisla Inc. is a manufacturer of high-end smartphones. It therefore caters only to the upper class and the upper middle class. However, the company soon realizes that it has enormous growth potential among middle-class consumers. To tap this potential market, it releases a new range of smartphones that are less expensive. This move proves to be successful and eventually helps the company gain a larger market share. Which of the following concepts does this scenario illustrate?
Line modernization
Pure bundling
Line stretching
Dual branding
9.
The management of Aurosa Inc., a chain of retail stores that sells home appliances, observes that its expenditure on sales and promotions is skyrocketing and decides to implement a new pricing method to attract more customers. It sets a fixed low price for all the appliances offered in the store and completely withdraws all promotion activities. This builds confidence in customers who dislike the uncertainty that comes with price fluctuations. Which of the following pricing methods does this scenario illustrate?
High-low pricing
Going-rate pricing
Auction-type pricing
Everyday low pricing
10.
Vatain Inc. is an apparel manufacturer that markets its products based on consumers’ tastes and preferences. It has introduced several brands to achieve this purpose. Another brand is directed at high-end customers who do not have budget constraints. One brand caters to the fashion-conscious customers who watch out for the latest trends in fashion. Yet another brand is meant to attract customers who value comfort over fashion. In this scenario, which of the following marketing strategies has Vatain employed?
Multiple segment specialization
Mass marketing
Single-segment concentration
Differentiated marketing
11.
Eania Inc. manufactures toys and games for children. After achieving a high growth rate and establishing itself as a market favorite, Eania introduces a clothing brand for adults. In this scenario, Eania pursues a __________.
market-development strategy
diversification strategy
product-development strategy
market-penetration strategy
12.
Latia is a popular fruit juice brand in the food and beverage market. Once the brand reaches the maturity stage of the product life-cycle, its growth rate begins to decline slowly. The company that owns the brand decides to adopt a market modification approach by increasing the consumption rate among its existing customers. Which of the following strategies is most likely to help the company achieve its goal?
Listing out reasons for potential customers to try Latia fruit juices
Advertising the benefits of drinking Latia fruit juices more than once a day
Making changes to the packaging of Latia products
Identifying new market segments and strategizing on the best ways to enter them
13.
Millennials are likely to be receptive to marketing efforts that:
carry direct appeals where value is clear.
emphasize their role as grandparents.
align with their perception of retirement as a new beginning.
address social and environmental issues.
14.
Rotego Inc., an automobile manufacturer, releases two new models of cars. The first model is an expensive luxury car targeted at high-income groups, whereas the second model is an affordable car targeted at low-income groups. Through the introduction of these two models, Rotego intends to present itself as a company that caters to people across all income groups. In this scenario, which of the following types of market segmentation does Rotego employ?
Behavioral segmentation
Demographic segmentation
Occasion segmentation
Geographic segmentation
- An advantage of a firm pursuing multiple segment specialization is that:
it creates the largest potential market for the firm’s products.
it increases the extent to which the firm can engage in mass customization.
it helps the firm achieve the lowest cost in each segment.
it diversifies the firm’s risk across segments.
16.
16
Lanase, a leading producer of aerated drinks, decides to introduce fruit juices and bottled water into the market. The company’s budget requires it to keep advertising and marketing costs as low as possible. It therefore decides to introduce the products under the company brand name. Which of the following is a likely consequence of the decision?
Consumers will buy the products since the company name will be easily recognizable to them.
If the products do not perform well in the market, the company will not be affected since it has not tied its reputation to the products.
The development costs for future products will be extremely high.
The company’s goodwill will be unaffected since consumers will find it easy to differentiate one product from another.
17.
Gallide is a warehouse retailer that conducts special in-store demonstrations of certain products. This allows potential customers to see and feel the products for themselves and be convinced that the products are worth purchasing. The salespeople of the store receive a bonus if a customer buys the products after a demonstration. Which of the following is a likely reason that the store has adopted this approach for some of its products?
Consumers know which brand they want to purchase before they enter the store.
Consumers are inclined to make many of their brand choices only when they are at the store.
Consumers respond well to the use of product placement as an advertising technique.
Consumers are brand-conscious and display high brand loyalty in certain product categories.
18.
The __________ occurs when the demand for plant and equipment in an organization turns volatile because of the combined effects of the normal year-to-year replacement demand and the need to satisfy an increase or decrease in consumer demand for the organization’s products.
boomerang effect
billboard effect
acceleration effect
halo effect
19.
Ma Chère Inc. is a cosmetics store that has introduced a new range of hair care products. The store’s salespeople are being given a high commission for every sale that they make on these products. They are asked to aggressively sell the products and target as many potential customers as possible. In this scenario, which of the following strategies is being employed by the cosmetics store?
A pull strategy
A push strategy
Category extension
Brand extension
20.
Mojo Marinade, a popular restaurant, creates history by becoming the world’s first restaurant to use lab-grown meat in its dishes. It charges exorbitant prices for its dishes to communicate its exclusivity to customers. Over time, Mojo Marinade keeps reducing the prices of its dishes and attracts customers from different market segments. Which of the following pricing objectives does this scenario illustrate?
Maximum market skimming
Product-quality leadership
Partial cost recovery
Maximum market share
21.
Viva Pisto, a restaurant, has received numerous complaints from customers about its slow service and unfriendly waiters. The management of the restaurant needs to address these complaints promptly and ensure that similar complaints do not arise in the future. Which of the following practices will help the restaurant restore customer goodwill?
Monitoring social media only if there are more than five complaints
Responding to customer complaints only if they are raised formally
Taking a defensive stance if the complaints are justified
Accepting responsibility for customers’ dissatisfaction and disappointment
22.
Which of the following scenarios illustrates market-penetration pricing?
Aulaan, a newly established discount store, sells products at prices that are very low when compared to other stores.
Iratan, a manufacturer of smartphones, prices its latest models between $600 and $700. After a few months, it steadily reduces these prices.
Bakers and Eaters, a confectionery company, offers high-quality chocolates at affordable rates.
Ban World Hunger is a nonprofit organization that works to end world hunger. It relies on donations and government grants for financial support.
23.
Milk Genii Inc., a manufacturer of dairy products, has a state-of-the-art manufacturing facility where the processes of production and packaging are carried out. After packaging, the products are directly sold to customers through the company’s outlets located in all major cities. Which of the following marketing channel levels does Milk Genii use in this scenario?
A zero-level channel
A three-level channel
A one-level channel
A two-level chann
24.
Which of the following statements is true of consumer markets?
The buyers in consumer markets are geographically concentrated.
In consumer markets, purchasing is often executed through intermediaries.
In consumer markets, sales are finalized after multiple sales calls.
The suppliers in consumer markets customize their products to suit the needs of consumers.
25.
Which of the following is a limitation of marketing-mix modeling?
It is less effective at evaluating how different marketing elements work together.
It overlooks the importance of incremental growth.
It is not capable of isolating the impact of specific marketing activities.
It does not allow marketers to conduct multivariate analyses
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UOP STR 581 Week 2 Knowledge Check New
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1. A firm’s external environment is divided into various subcategories that include
A. remote, social, and operations
B. industry, technology, and internal
C. political, social, and industry
D. remote, industry, and operating
2. When managers consider the general availability of credit, the level of disposable income, and the propensity of people to spend, they are considering what factors?
A. Social factors
B. Business factors
C. Political factors
D. Economic factors
3. This factor considers or provides creative adaptations that can suggest possibilities for new products or for improvements in existing products or in manufacturing and marketing techniques.
A. Industry factor
B. Operations factor
C. Sales factor
D. Technological factor
4. The quasi-science of anticipating environmental and competitive changes and estimating their importance to an organizations operation refers to
A. environmental scanning
B. SWOT analysis
C. business analysis
D. technological forecasting
5. This term refers to the relationships among human beings and other living things and the air, soil, and water that supports them.
A. Society
B. Eco-efficiency
C. Going green
D. Ecology
6. Economies of scale in an industry refers to
A. savings that companies within the industry achieve due to increased volume
B. declining average short run costs per unit
C. improved contractual agreements with suppliers in the near term
D. decreased barriers to entry to new firms attempting to enter the industry
7.This term refers to descriptive characteristics that can be used to differentiate groups of present or potential customers.
A. Psychographics
B. Buyer behaviors
C. Geographics
D. Demographics
8.This information is used to explain or predict some aspect of customer behavior with regard to a product or service. Information such as usage rate, benefits sought, and brand loyalty can provide significant aid in the design of more accurate and profitable strategies.
A. Geographic information
B. Demographic information
C. Psychographic information
D. Buyer behavior
9. Because the quantity, quality, price, and accessibility of financial, human, and material resources are rarely ideal, assessment of suppliers and creditors is critical to an accurate evaluation of which of the firm’s external environments?
A. Industry environment
B. Business environment
C. Remote environment
D. Operating environment
10. What Human Resource component within its operating environment is a major element of a firm’s ability to satisfy its personnel needs?
A. Employment rates
B. Benefit packages
C. Labor union
D. Reputation
11. A firm’s access to needed personnel is affected primarily by four factors that include
A. the firm’s size and location, competitive hourly rates, availability of talented people, and its relationship with labor unions
B. the firm’s reputation as an employer, national employment rates, community involvement, and overall employee satisfaction
C. the firm’s size and location, local employment rates, labor unions to assist with labor needs, and trained potential employees
D. the firm’s reputation as an employer, local employment rates, the ready availability of people with the needed skills, and its relationship with labor unions
12.This element of employment or labor represents the workers in their negotiations with employers through the process of collective bargaining.
A. Human Resources
B. Hiring agent
C. Wage & Hours Association
D. Labor unions
13.The environment that is typically subject to much influence by the firm is
A. external
B. industry
C. remote
D. operating
14.Which of these is a determinant of entry, according to Porter?
A. Presence of substitute input
B. Ability to backward integrate
C. Exit barriers
D. Economies of scale
15.Which threat of entry creates a barrier by forcing entrants to spend heavily to overcome customer loyalty?
A. Economies of scale
B. Powerful sellers
C. Powerful buyers
D. Product differentiation
16. This group is considered powerful if it is not obliged to contend with other products for sale to the industry.
A. Buyers
B. Retailers
C. Wholesalers
D. Suppliers
17.This is considered a collection of firms that offer similar products or services that for one another..
A. Monopoly
B. Oligopoly
C. Environment
D. Industrycustomers perceive to be substitutable
18. This environment in the strategic planning process comprises factors in the competitive situation that affect a firm’s success in acquiring needed resources or in profitably marketing its goods and services.
A. Remote environment
B. Industry environment
C. Business environment
D. Operating environment
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UOP STR 581 Week 1 DQ 1 NEW
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For more classes visit http://www.uopassignments.com/ In what ways do you think the subject matter in this course will differ from that of previous courses you have taken? Be specific and talk about at least one other prior class in your response.
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UOP STR 581 Week 1 DQ 2 NEW
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Locate the mission statement of your company or a company you are familiar with.. Where did you find it? Was it presented as a consolidated statement, or were you forced to assemble it yourself from various publications of the firm? How many of the mission statement elements outlined in this chapter were discussed or revealed in the statement you found?
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Uop STR 581 Complete Class - NO Capstone Examination
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STR 581 Week 1 DQ 1 NEW
STR 581 Week 1 DQ 2 NEW
STR 581 Week 1 DQ 3 NEW
STR 581 Week 1 Individual Ethics Reflection Paper
STR 581 Week 1 Knowledge Check
STR 581 Week 2 DQ 1 NEW
STR 581 Week 2 DQ 2 NEW
STR 581 Week 2 DQ 3 NEW
STR 581 Week 2 Individual Research Proposal
STR 581 Week 2 Learning Team Activity McDonalds Innovation Strategy
STR 581 Week 2 Knowledge Check
STR 581 Week 3 DQ 1 NEW
STR 581 Week 3 DQ 2 NEW
STR 581 Week 3 DQ 3 NEW
STR 581 Week 3 Individual External and Internal Environmental Analysis
STR 581 Week 3 Learning Team Peer Evaluation
STR 581 Week 3 Knowledge Check
STR 581 Week 4 DQ 1 NEW
STR 581 Week 4 DQ 2 NEW
STR 581 Week 4 DQ 3 NEW
STR 581 Week 4 DQ 4 NEW
STR 581 Week 4 Individual Strategic Choice and Evaluation
STR 581 Week 4 Learning Team Peer Evaluation
STR 581 Week 4 Knowledge Check
STR 581 Week 5 DQ 1 NEW
STR 581 Week 5 DQ 2 NEW
STR 581 Week 5 DQ 3 NEW
STR 581 Week 5 DQ 4 NEW
STR 581 Week 5 Individual Implementation Strategic Controls and Contingency Plans
STR 581 Week 5 Learning Team Peer Evaluation
STR 581 Week 5 Knowledge Check
STR 581 Week 6 DQ 1 NEW
STR 581 Week 6 DQ 2 NEW
STR 581 Week 6 DQ 3 NEW
STR 581 Week 6 Individual Strategic Plan and Presentation
STR 581 Week 6 Learning Team Project Selection
Uop STR 581 Complete Class - NO Capstone Examination
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UOP STR 581 Week 1 DQ 3 NEW
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Define the term social responsibility. Find an example of a company action that was legal but not socially responsible. Defend your example on the basis of your definition.
UOP STR 581 Week 1 DQ 3 NEW
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UOP STR 581 Week 1 Individual Ethics Reflection Paper
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Take the Ethics Awareness Inventory and Ethical Choices in the Workplace assessments to assess your values.
Write a paper of no more than 700 words in which you do the following:
• Explain the role of ethics and social responsibility in developing a strategic plan, considering stakeholder needs.
• Explain how your ethical perspective has evolved throughout the program.
Format your paper consistent with APA guidelines.
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UOP STR 581 Week 1 Individual Ethics Reflection Paper
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1. For the past 28 years, ABC, Inc. has made a significant investment of time, money, and other resources to increase the literacy rate in adult Americans. This represents which of these principles of successful collaborative social initiatives?
A. Weigh government influence.
B. Identify a long-term durable mission.
C. Assemble and value the total package of benefits.
D. Leverage core capabilities.
2. According to stakeholder theory, in a survey of over 2000 directors from over 290 U.S. companies, which of these stakeholders was perceived to be least important?
A. Government
B. Employees
C. Stockholders
D. Society
3.Which law revised and strengthened auditing and account standards?
A. Truth in Lending Act of 1968
B. National Environmental Policy Act of 1969
C. Federal Fair Trade Act of 1986
D. Sarbanes-Oxley Act of 2002
4. Which of these is true about Sarbanes-Oxley Act of 2002?
A. The directors and executive officers are required to trade the company’s 401(k) plan, profit sharing plan and retirement plan during the blackout period
B. The act requires that the audit committee must be composed entirely of inside officers.
C. Companies are required to extend personal loans to executives and directors.
D. The CEO and CFO must verify every report containing the company’s financial statements.
5. A major consequence of the Sarbanes-Oxley Act of 2002 has been the
A. political fallout in congress
B. outsourcing of jobs in lower wage countries
C. super growth in accounting firms in the U.S.
D. reorganizing of the governance structure of American corporations
6. The most critical quality of ethical decision making is
A. economics
B. expeditions
C. objectivity
D. consistency
7. Judging the appropriateness of a particular action based on a goal to provide the greatest good for the greatest number of people is what ethics approach?
A. Moral rights approach
B. Social justice approach
C. Business ethics approach
D. Utilitarian approach
8. Judging the appropriateness of a particular action based on equity, fairness, and impartiality in the distribution of rewards and costs among individuals and groups is what ethics approach used by managers?
A. Utilitarian approach
B. Business ethics approach
C. Moral rights approach
D. Social justice approach
9. A broadly framed but enduring statement of a firm’s intent is defined as the company
A. vision
B. credo
C. slogan
D. mission
10. This statement of a company’s philosophy usually appears within the mission statement and specifies basic beliefs of a firm.
A. Company slogan
B. Company sponsor
C. Company commercial
D. Company creed
11. This statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future.
A. Mission statement
B. Values statement
C. Company statement
D. Vision statement
12. The strategic decision makers in the firm are responsible for
A. rewards
B. daily operations
C. the firm’s accounting practices
D. the firm’s mission
13.The idea that businesses have a duty to serve society as well as the financial interest of stockholders is called
A. going green
B. corporate audit
C. corporate services
D. corporate social responsibility
14. Which of the following strategic decision makers implement the overall strategy?
A. Board of directors
B. Business managers
C. Functional managers
D. Corporate managers
15. Which level of strategy uses a portfolio approach?
A. Business
B. Operational
C. Corporate
D. Functional
16.Of the three levels of strategy that are part of an organizations decision-making hierarchy,which level develops annual objectives and short-term strategies in such areas as production, operations, and research and development, finance and accounting, marketing, and human relations?
A. Corporate
B. Business
C. Management
D. Functional
17. The behavioral consequences of strategic management are similar to those of
A. authoritative decision making
B. centralized decision making
C. autocratic decision making
D. participative decision making
18. What do strategic managers call a flow of information through interrelated stages of analysis toward the achievement of an aim?
A. Strategic control
B. Process
C. Continuous improvement
D. Long-term objective
UOP STR 581 Week 1 Knowledge Check NEW
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UOP STR 581 Week 2 DQ 1 NEW
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External Environment
Think about the company you are focusing your strategic plan on, what are the external environments for this organization? How do they impact the organization?
UOP STR 581 Week 2 DQ 1 NEW
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UOP STR 581 Week 2 DQ 2 NEW
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Global Environment
How is the global environment different from the external environment? What impact does the global environment have on a small business (think mom and pop)? Large Company?
UOP STR 581 Week 2 DQ 2 NEW
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UOP STR 581 Week 2 DQ 3 NEW
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Innovation Videos
Watch the Week 2 Innovation videos: “Create New Markets with Growth Innovation”, “Observation”, and “Observation Case Study”
Innovation is a buzz word that you hear a lot about. What does it mean to you? What does an organization need to do to be innovative?
UOP STR 581 Week 2 DQ 3 NEW
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UOP STR 581 Week 2 Individual Research Proposal
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Write a proposal of no more than 750 words, outlining the research approach you will use for your Strategic Plan, due in Week 6. Include the following:
• How you intend to ensure the organization’s vision, mission, and people strategies and values statements are aligned with the proposed strategic plan.
• Sources you expect to use to perform an external environmental analysis
• Sources you expect to use to perform an internal environmental analysis
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UOP STR 581 Week 2 Individual Research Proposal
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UOP STR 581 Week 4 Learning Team Peer Evaluation
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Share drafts of the Strategic Choice and Evaluation paper assignment with all team members.
Provide feedback to be incorporated into each member’s paper.
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UOP STR 581 Week 4 Learning Team Peer Evaluation
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