'Stories are Waiting in Paris'- Eurostar Flashcards
How is epistemic modality expressed?
A sense of possibility is created via the repetition of the adverb ‘maybe’ and the future tense shown through the modal verbs e.g.: ‘will’
What is the effect of the second person perspective?
Repeated pronoun ‘you’ gives an immersive effect for the audience
What is the genre?
Video Advertisement
Who is the audience?
Young, single, middle-class adults with the ability to travel, who are literate with internet access
What is the mode?
Multimodal: narration, sound, music, still/live images
What is the purpose?
Advertise and persuade
What is the journey?
Double journey: physical and metaphysical (could find love and change your life)
What is the perspective?
Eurostar: outsider with inside knowledge, narrator has a French accent
Representations within the video?
Excited and varied location, acknowledges stereotypical Parisian themes. Rapid pace suggests bustle and vibrancy
Technique of ‘#wheninparis’?
Aphorism (short phrase) and malapropism, making the advert more personal to the location.
Technique of ‘Stories are Waiting’?
The present tense stative verb ‘waiting’ urges the audience to hurry into buying a Eurostar ticket.
Use of spacial deixis in the transcript
Demonstrative pronouns ‘this’ and ‘that’ create the spacial deixis, replacing the nouns therefore conveying immediacy and directness of experience.
