Sthapit

Question 1

What were some of sthapits main findings?

Answer 1

• Consumers hit with overabundance of info
• All preferred less range of choices
• First time buyers more adaptive
• Amount of alternatives important
• Respondents more receptive to new info

Question 2

What are some key facts from Sthapits findings

Answer 2

• 17 interviewees
• 6% said info overload
• 50 choices “the limit”