Steve Jobs Unveils The Iphone Flashcards
- adrenaline
- a semblance of sth
- a shroud of
- address
- cancerous tumor
- pancreas
- prognosis
- chemotherapy
- radiotherapy/ radiation treatment
- QWERTY keypad
- sickbed
- telecom carrier
- worldwide sales
- allure
- trademark uniform
- turtleneck
- prototype
- communication device
- right-hand man
- technological leap/ challenge
- mass market production
- price tag
- precision
- attendee
- technophobe
- suspense
- glee [SYN] delight
- screen entertainment sphere
- big hitter
- folly
- venture
- global audience
- testament
semblance: a situation, condition etc that is close to or similar to a particular one, usually a good one
address: a formal speech that someone makes to a group of people
prognosis: a doctor’s opinion of how an illness or disease will develop
allure: a mysterious, exciting, or desirable quality
suspense: a feeling of excitement or anxiety when you do not know what will happen next
folly: the fact of being stupid, or a stupid action, idea
- lean over
- course through
- clip
- retain
- dub
- step out
- perfect
- commandeer
- reassure
- outsell (= to be sold in larger quantities than something else)
- cozy up to someone
- do away with sth
- pitch
- forgo/ forego
- live up to
- debut
- emblazon
- mar
- clutch to
- hook up
- govern
- lose/ lost
- run through
- ignite
- denounce
- label
- flock
- snake around
- rush over
- transform … into …
- surge
- shift
if a feeling courses through you, you feel it suddenly and strongly
In everyday English, people usually say keep rather than retain
dub: to give something or someone a name that describes them in some way
commandeer: to take someone else’s property for your own use, especially during a war
reassure: to make someone feel calmer and less worried or frightened about a problem or situation
cozy up to someone: to be very friendly to someone with the hope of getting an advantage
pitch: to try to persuade someone to do business with you, buy something etc (pitch is about persuading or selling something, while preach is about teaching or advising, often in a moral or religious way.)
forgo: to not do or have something pleasant or enjoyable [go without]
debut: to introduce a product to the public for the first time [SYN] launch
emblazon: to print or decorate something in a very noticeable way
mar: to make something less attractive or enjoyable [SYN] spoil
hook up: to connect a machine to a power supply, or to another machine
lose: to stop having a particular attitude, quality, ability etc, or to gradually have less of it
run through: to read, look at, or explain something quickly
denounce: to express strong disapproval of someone or something, especially in public
shift: to sell a product, especially a lot of it
- backstage (adv.)
- keynote
- thunderous
- meticulous
- begrudgingly
- gingerly
- finicky
- gargantuan
- cumbersome
- obsessive
- arduous
- emblazoned
- sizable
- cosmetically
- cheap-looking
- tirelessly
- minimalistic / minimalist/ minimalism
- tentatively
- static
- bold new
- messianic figure
- keynote speech/ speaker/ address/ lecture
-
meticulous attention to details
if you move gingerly, or touch something gingerly, you do it in a slow careful way, because you are afraid it will be dangerous or painful
finicky: 1.needing to be done very carefully, while paying attention to small details [SYN] fiddly 2. too concerned with unimportant details and small things that you like or dislike [SYN] fussy
gargantuan: extremely large
a process or system that is cumbersome is slow and difficult
arduous: involving a lot of strength and effort
someone who has messianic beliefs wants to make very big social or political changes
minutes before he is due to give today’s keynote speech.
- the latest product release
- a series of deep and calming breaths
- whispers of anticipation
- feverish level of excitement
- hordes/ lines of customers
- meticulous attention to details
- inability to settle for second best
- the cherry on (top of) the cake
- sizable/ high price tag
the cherry on (top of) the cake: Something that makes something is already very good even better
- remove a cancerous tumor
- pitch the allure of selling data to customers
- take the stage
- retain a sense of calm for sth
- reveal/ unveil the iPhone
- give an official command for work
- commandeer sth for his own ends
- throw a shroud of secrecy over sth
- push sb to their breaking point
- live up to Steve’s obsessive demands
- loom as a deadline
- revolutionize the music industry
- go down well/ badly
- react with glee
- work under total secrecy
- hit shelves
- ready itself
- be the first to get his hand on sth
- make your way through/ to/ towards
go down well/ badly: to get a particular reaction from someone
make your way through/ to/ towards: to go towards something, especially when this is difficult or takes a long time
- with sth in mind
- on board (with)
- to date
- be less than convinced/ helpful/ enthusiastic
on board with: in agreement with a particular course of action, especially so that you get involved with it
to date: up to now
be less than convinced/ helpful/ enthusiastic: not at all convinced helpful, honest etc
Steve fights against the adrenaline coursing through his veins, once he’s found some semblance of peace, he opens his eyes, clip his glasses back on his face, and stare back at himself in the bathroom mirror.
travel the short walk back to the main arena and the stage that will showcase his performance
With that all behind him, Steve wants nothing more than to get back to work as soon as possible.
Just the movement for the laptop is too much, and the weight of the machine on his body is painful.
As with many things in Steve’s life, he knows there must be a better way to do this.
Apple’s move into the phone market is a long time coming.
far back as 19197
It’s the only option available to him.
As much as he wants to ignore …, he can’t deny … any longer.
nowhere near ready for …
put everything they have into making the phone
the device he created was a thing of beauty
He couldn’t stand to see it marred so badly and so quickly.
He sets his team to work on replacing it with a different type of glass, but that came with a different type of challenge.
Where the plastic scratched, glass broke.
Steve received word that his team had found a solution in Gorilla Glass.
