Steps in Food product development

Question 1

What are the steps in food product development

Answer 1

Design Brief
Idea generation
Market Research
Product Specifications
Feasability study
Product process development
Prototype development
Prototype testing

Question 2

Design brief

Answer 2

Is the drafting of the new concept sets out goals, policies and provides guidance for the new product

Question 3

1. Idea Generation

Answer 3

Identifying possible solutions to the design brief- brainstorming and may involve screening –> selecting the best idea and identifying if it fits into the companies constraints or not (processing, marketing, finance, company, legislative limits)

Question 4

2. Market Research

Answer 4

Asking consumers what they want and need and if they would accept the new product

completed through surveys or focus groups
Primary research: surveys
Secondary research: investigation of what others found

Non-probability sampling (judgemental, convienant, quota)
Probability sampling (random or satisfied)

Question 5

3. Product Specifications

Answer 5

Description of characteristics of new product including
- Product description
- Features and attributes
- Raw materials
- Target market
- Consumer benefits

Question 6

4. Feasibility study

Answer 6

Determines whether the cost of production and sales will reach a break even point

Question 7

5. Production process development

Answer 7

Converting factory to accommodate new food product

Question 8

6. Prototype (trial product) development

Answer 8

Extensive product and market research is carried out to ensure ingredients carry out statisfacturally

Question 9

7. Prototype testing

Answer 9

Quality Testing
Sensory Evaluation
Consumer testing
Packaging test
Storage trials