STEEPLE

Question 1

What is a STEEPLE analysis?

Answer 1

It is an analysis of external factors of a business and it analyzes the potential influences that these might have on the company.
Businesses often use it before entering foreign markets.

Question 2

What does STEEPLE stand for?

Answer 2

S - Sociocultural
T - Technological
E - Ethical
E - Economical
P - Political
L -Legal
E - Enviormental

Question 3

Examples of Sociocultural Influences

Answer 3

Lifestyles, Social Mobility, Demographics, Education, Trends, Fashions or Tastes

Question 4

Examples of Technological

Answer 4

Technological Improvements, Infrastructure, ICT, Research and Development costs

Question 5

Examples of Economic Influences

Answer 5

The rate of economic growth, The rate of inflation, The rate of unemployment, the exchange rate, interest rates

Question 6

Example of Ethical Influences

Answer 6

Corruption, Codes of business behavior, transparency, fair trade

Question 7

Examples of Political Influences

Answer 7

Political stability, Trade Policies, Regional Policies

Question 8

Examples of Legal Influences

Answer 8

Regulations, Employment laws, Competition laws, Health and safety legislation

Question 9

Examples of Enviormental Influences

Answer 9

Global warming, Depletion of renewable resources, Organic farming, Crabon footprint