Staycation Presentation Flashcards
Slide One
Worked on - EH, National Rail Museum, Shakespears Birthplace Trust, Chester Zoo.
Purpose of presentation is to who we’re the solution your clients need for reaching holiday makers for the rest of this year.
Keep your ears open as there are a few opportunities to win some prizes during the presentation.
Slide Two
For those of you who’ve known us before (and those not) we are the advertising solution across the Motorway Service Area network connecting the entirety of the UK.
First question up already - How many Motorway Service Areas are in the UK?
Slide Three
Numbers of MSAs - Congrats to…
Reaches 8.5 visitors every week, this is growing throughout the busy summer Staycation season.
People need to stop for fuel, snacks, meetings, toilet breaks, stopping to check emails and changing in car entertainment.
77% of Visitors need to stop at least once during a 90 min journey. With staycations happening more in the UK this year, and people are travelling more than 90 mins and stopping more at our sites.
Talk about some routes to Stonehenge, Tintagel, Hadrian’s Wall…
Connects routes to staycations and day trips across the UK. Give people the opportunity to plan their journeys with your clients at our Motorway Service Areas.
Slide 4
With the huge numbers of people coming through our sites in 2021 and the constant visitor numbers have meant that our landlord partners have made big investments in new sites this year.
More info from Sam on this…
Slide 5
Moving on now to the Staycation audience and the opportunity to get your clients in front of millions of people looking for ideas for day trips, weekends away and longer holiday breaks.
Slide 6
The past year and Covid has made a big change to people’s appetite for UK holidays.
90% of people this year interviewed intended to take a UK based holiday
79% planned 1-2
21% planned 3 or more
Help them plan that trip by getting your client in front of them as a plan for their journey…
Slide 7
29m people predicted to take UK staycations.
16m UK holidays will be taken over the 6 weeks of school summer holidays. - Deal towards the end to help with this
13m staycations are set to take place this September, after the end of the School Summer Holidays. - Many people not constricted by school summer hols
Slide 8
UKs reliance in the past year has increased on personal mobility.
This is both because people feel safer travelling in their own car rather than on public transport and also because of the increase in staycations, weekend and day trips in the UK.
Slide 9
Idea of calendar for the year has really changed this year.
Ordinary dates would be Easter, Summer, Feb 1/2 term, Oct 1/2 term.
This year’s extended staycation time has allowed for successful advertising through to the end of the year.
Slide 10
MSAs connect the UK
Note different parts of the UK and the attractions that are there.
All connected by Motorways.
Give people their holiday brochures option for their Day trips, staycations and weekends.
Slide 11
Note each of the most important holiday types this year.
Each location gives an opportunity to get people thinking about what to do on holiday especially when they are travelling further to get there.
Next Question - What percentage of holiday makers in 2021 are taking a break of more than 7 days…?
Slide 12
Congratulations to…
Average stay massively increased.
People making up for lost time.
Give them plans for when they get there.
Slide 13
Now on to options for your clients to get their attraction in front of clients…
Slide 14
Nexus
Talk through placement
Long dwell time.
Static and full motion
Great opportunity for brands with characters to get in front of parents with kids.
Beautiful shots of sites look incredible here too
More exciting options to follow
Slide 15
Weather options: Ref Blue Planet
Pollen options: Ref Pollinosan in pres - Say running now
Traffic options
Event options
