Stats Definitions

Question 1

Visits

Answer 1

Any duration of time on a site with a Wunderkind tag that ends with 30-minutes of inactivity

Question 2

Unique Impressions

Answer 2

The activation of a variation or control that counts one impression per campaign per visit

Question 3

Overall Impressions

Answer 3

The activation of a variation or control that counts all impressions

Question 4

Actual Conversions Lift

Answer 4

Additional conversions produced by a Wunderkind experience to a segment of traffic

Question 5

Actual Conversion Rate Lift

Answer 5

Lift in conversion rate between Wunderkind variation and controls

Question 6

Actual Revenue Lift

Answer 6

Additional revenue produced by a Wunderkind experience to a segment of traffic

Question 7

If you run 80/20 variation + control, do you expect exactly 80% to be impressed by variation and 20% to be impressed by control?

Answer 7

No. Not everyone sorted in that particular variation will be eligible to see that variation, and not everyone eligible to see it will trigger it.