Stats Flashcards
What percentage of users in the US are on a social network? About how many million is that?
70% and 195 Million
What percentage of social media users are over 35?
Over 50%
What group is the heaviest user of social?
Hispanic
What percentage of users ONLY access social networks on mobile devices?
About 50%
What’s the average time users are on social per day? TV
1 hour on social and just under 4 hours on TV
What percent of social media users are on Facebook?
85%
What percent of Facebook users access it on a mobile device?
Over 90%
What % of US internet users are on Twitter? Total?
20% and 55 Million
What is the demo sweet spot for Twitter? % of Internet Users?
18-24; just under 40%
What % of Internet Users are on Instagram?
Over 40% 104 Million
Demo Sweetspot and % Penetration?
18-34 and about 70%
What is Snapchat’s Internet penetration and total users?
30% and 80 Mill
What demographic is biggest on Snapchat? After what age does usage fall off?
18-24 followed by 12-17, fall off at 35+
What is Pinterest % of Internet users? Total?
25% and 70 Million
Demo sweetspots for Pinterest?
18-24 and 35-44
What % of US digital ad spending is on social? Total?
about 25% and 25 Bill
What’s the top two digital ad revenues by company?
Google 35 Bill and FB 18 Bill
How much does Facebook beat Google in mobile display revenue?
16 Billion to 2.5 Billion
Total ad revenue for Twitter in 2018
1.1 Bill
Total ad spend on Insta in 2018
5.5 Bill
What % of Facebook ad rev is Instagram
1/4 or 25%
Snapchat 2018 Ad rev?
For the first time ever 1 Billion
