Stats Flashcards
What percentage of users in the US are on a social network? About how many million is that?
70% and 195 Million
What percentage of social media users are over 35?
Over 50%
What group is the heaviest user of social?
Hispanic
What percentage of users ONLY access social networks on mobile devices?
About 50%
What’s the average time users are on social per day? TV
1 hour on social and just under 4 hours on TV
What percent of social media users are on Facebook?
85%
What percent of Facebook users access it on a mobile device?
Over 90%
What % of US internet users are on Twitter? Total?
20% and 55 Million
What is the demo sweet spot for Twitter? % of Internet Users?
18-24; just under 40%
What % of Internet Users are on Instagram?
Over 40% 104 Million
Demo Sweetspot and % Penetration?
18-34 and about 70%
What is Snapchat’s Internet penetration and total users?
30% and 80 Mill
What demographic is biggest on Snapchat? After what age does usage fall off?
18-24 followed by 12-17, fall off at 35+
What is Pinterest % of Internet users? Total?
25% and 70 Million
Demo sweetspots for Pinterest?
18-24 and 35-44
