statistical sampling 1.1 Flashcards

1
Q

what is population

A

the whole set of items that are of interest

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2
Q

what is sample

A

some subset of the whole population intended to represent the population

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3
Q

what is sampling unit

A

each individual thing in a population that can be sampled

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4
Q

what is a sampling frame

A

often sampling units of a population are individually named or numbered to form a list

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5
Q

what is a census

A

when you collect data from entire population

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6
Q

strength of sample

A

cheaper
quicker
less data to process

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7
Q

weakness of sample

A

not accurate
not large enough to represent
small sub groups

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8
Q

strength of census

A

should give completely accurate results

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9
Q

weakness of census

A

time consuming
expensive
large volume of data

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10
Q

what is simple random sampling

A

each item is given a number then random number generator selects the number

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11
Q

strength of simple random sampling

A

bias free
easy and cheap
each number has equal chances

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12
Q

weakness of simple random sampling

A

not suitable for large pop
not representative
sampling frame needed

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13
Q

what is stratified sampling

A

population divided into sub groups same proportion to sample as to pop

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14
Q

strength of stratified sampling

A

reflects population
guarantees representation

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15
Q

weakness of stratified sampling

A

population must be in groups
selection within groups

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16
Q

what is systematic sampling

A

people choose at regular intervals e.g.every 100th

17
Q

strength of systematic sampling

A

simple and quick
suitable for large samples

18
Q

weakness of systematic sampling

A

sampling frame needed
can be bias

19
Q

what is quota sampling

A

population divided into groups then opportunity sampling

20
Q

strength of quota sampling

A

can be representative
no sampling fram
quick easy

21
Q

weakness of quota sampling

A

bias
must be divided to groups
non response are not recorded

22
Q

what is opportunity sampling

A

sample taken from people who are available at the time

23
Q

strength of opportunity sampling

A

easy to carry out
inexpensive

24
Q

weakness of opportunity

A

not representative
bias