State Control of Mass Media and Propaganda Under Khrushchev Flashcards

1
Q

What happened to media under Khrushchev and Brezhnev?

A

It changed

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2
Q

How did the media change under Khrushchev and Brezhnev? Why?

A

Magazines proliferated - as did radios and television sets

This was part of their attempts to create a new consumer society

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3
Q

What were magazines encouraged to publish as part of the drive to create a consumer society? Why?

A

Letters sent to them by readers

They hoped the readers would praise the achievements of socialism

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4
Q

What did these letters often expose?

A

Long-term problems with Soviet society

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5
Q

What did readers complain about in consumer magazines?

A

The quality and scarcity of consumer goods

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6
Q

Women writing letters to magazines like Rabotnitsa (the Woman Worker) highlighted serious issues such as…

A

Male alcoholism
unequal sharing of childcare and housework - as well as domestic violence

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7
Q

What did the media NOT do in response to these letters?

A

It did not blame men for failing at home

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8
Q

What did the media do in response to these letters?

A

They targeted male hypocrisy and a lack of commitment/devotion to Communist ideals

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8
Q

What was Krokodil (Crocodile)?

A

A satirical magazine published in the Soviet Union - founded in 1922

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9
Q

What did Cartoons in Krokodil poke fun at?

A

Men who arrived at parades drunk and late - or not at all

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10
Q

Soviet cinema also changed under Khrushchev. Why?

A

A broader cultural Thaw - or liberalisation

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11
Q

What does the Khrushchev Thaw refer to?

A

The Soviet period from the mid-1950s to the early 1960s

This was when repression and censorship in the Soviet Union were eased

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12
Q

What did many of the films of this era focus on?

A

Traditional themes - such as the Soviet victory in the Civil War

The films focused on the role played by ordinary people - rather than focusing on the contribution of Stalin

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13
Q

What films focused on the role played by ordinary people?

A

The Forty-First (1956)
The Cranes are Flying (1957)

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14
Q

Television also took off between 1960-1964. What was it successful in doing?

A

Supporting the regime

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15
Q

Television played a major role in celebrating the Soviet Union’s triumphs in the space race - expand on this claim

A

Millions of viewers watched a five-hour programme celebrating Yuri Gagarin in 1961 - the first human to journey into outer space

Similar shows in 1963 focused on Valentina Tereshkova - the first woman in space

16
Q

What did television coverage stress about Valentina Tereshkova?

A

Television coverage stressed her ordinariness: she was born on a collective farm and then became a textile worker in a Soviet factory

17
Q

When was the first news show in the Soviet Union broadcasted?

A

1961

18
Q

What was the first news show in the Soviet Union called?

A

Estafeta Novosteo (News and Mail)

19
Q

What did Estafeta Novosteo (News and Mail) entail?

A

The programme contained regular features about model workers on farms and in factories

This was part of the drive to increase labour productivity