Starting a business Flashcards
What is crucial for a business’s survival?
Earning a profit.
What happens if a business does not earn a profit?
It cannot pay for goods and services it needs, nor can it pay wages or salaries.
For a business to be profitable, what must it cater to?
The needs and wants of customers.
Why is it essential for business people to set goals with timelines?
To create a careful plan of action and prevent business failure.
What is the primary consideration when starting a business?
The needs and wants of consumers.
List some of our most basic needs.
Eating, wearing clothes, staying healthy and clean, and having a home that protects against bad weather.
Which businesses cater to our most basic needs?
Those that sell food, clothes, healthcare and hygiene products, and building materials.
Name some needs that businesses provide besides basic needs.
Education, travelling, communication (staying in touch with friends and family), and energy sources like paraffin, wood, or electricity.
Why might some people opt for a taxi or electricity over walking or making a fire?
It’s more convenient and saves time.
What does it mean to “analyse” the business and the environment?
To look at something in detail, aiming to determine its strengths and weaknesses and how to improve it.
What is the goal of analyzing the potential factors for a business? As it relates to a SWOT analysis..
To determine which things will be good for the business and which ones might have a negative influence.
What tool is useful for analyzing a business?
A SWOT analysis.
Why might it be beneficial to conduct a SWOT analysis with a team?
A team may think of more ideas and solutions than just one person.
What does SWOT stand for?
Strengths, weaknesses, opportunities, and threats.
What is the primary purpose of an advertisement?
To encourage people to buy certain goods or services, buy from a specific business, or attend an event.
In what forms can an advertisement message be conveyed?
Written or spoken words, pictures, films, or videos.
What are advertising media?
The different methods or ways one can use to advertise. EG, radio, TV, Magazines, etc
List some examples of advertising media.
Signboards, neon signs, window displays, printed media, electronic media, billboards, advertisements on vehicles, and promotional gifts.
What determines the cost of advertising?
The media (TV, Radio, Newspaper etc) used and the size or duration of the advertisement.
Compare the cost of TV advertisements to radio advertisements.
TV advertisements are more expensive than radio advertisements.
What’s a potentially free form of advertising?
Word of mouth.
Define “billboard.”
A very large board at the side of a road or on the side of a high building.
What is a promotional gift?
A gift that helps to advertise and encourages people to buy your product, like a free calendar with the shop’s details.
How is “word of mouth” advertising generated?
By happy customers telling their friends about a good business.
What’s the most crucial rule in the principles of advertising?
Not to pay more for advertising than the benefit or profits you will receive.
Name a common advertising medium for new businesses.
Signboards and printed advertising like newspapers, leaflets, and posters.