Starting a business Flashcards

1
Q

What is the legal structure of your report?

A
  1. sole trader
  2. partership
  3. private company
  4. public company
  5. incorporated association
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2
Q

What is a sole trader?

A

a business that is owned and operated by one person

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3
Q

What is a partnership?

A

a business owned and operated by between two and twenty people

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4
Q

What is a private company?

A

an incorporated businesses with between two and fifty private shareholders

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5
Q

What is a public company?

A

a company that has sold all or a portion of itself to the public via an initial public offering.

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6
Q

What is your first heading?

A

legal structure

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7
Q

What is your second heading?

A

Buying an existing business or starting from scratch?

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8
Q

What does it mean when you buy an existing business?

A

Existing businesses are already operational and may have a strong customer base and set of suppliers or policies and procedures.

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9
Q

Advantages of buying an existing business are?

A
  • Cheeper (don’t need to renovate, add furniture already provided)
  • Already having loyal customers generates instant income.
  • A good business history increases the likelihood of business success.
  • Stock has already been acquired and is ready for sale.
  • Equipment is available for immediate use.
  • Existing employees can provide valuable assistance.
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10
Q

Disadvantages of buying an existing business are?

A
  • The existing image of the business may be difficult to change, especially if the business had a poor reputation.
  • The success of the business may have been due to the previous owner’s personality and contacts which may be lost when the business is sold.
  • It may be difficult to assess the value of goodwill with the likelihood of paying more than the business is worth.
  • Some employees may resent any change to the business operation.
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11
Q

What is your fist subheading for: Buying an existing business or starting from scratch?

A

Buying an existing business

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12
Q

What is your second subheading for: Buying an existing business or starting from scratch?

A

Starting a business from scratch

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13
Q

What does it mean when you start your business from scratch?

A

starting a business with various pieces and incorporating each piece into the business to make one cohesive, successful business.

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14
Q

Benefits of starting a business from scratch?

A
  • The owner has the freedom to set up the business exactly as he wishes.
  • The owner’s objectives can be matched more closely to the business.
  • The owner is able to determine the pace of growth and change.
  • The owner has more flexibility to select the location, target market, range of products and level of customer service.
  • There is no goodwill for which the owner has to pay.
  • If funds are limited, it is possible to begin on a smaller scale.
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14
Q

Disadvantages of starting a business from scratch?

A
  • There is a high risk and a measure of uncertainty.
  • Without a previous business reputation, it may prove difficult to secure finance.
  • Time is needed to develop a customer base, employ staff and develop lines of credit from suppliers.
  • If the start-up period is slow, then profits may not be generated for some time.
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15
Q

What is your third heading?

A

Promotion and selling

16
Q

What is your first subheading for Promotion and selling?

A

Targeting customers

17
Q

What will you be outlining in targeting customers?

A

Age
Gender
Income level
Educational background
Geographical location
Lifestyle
Family structure

18
Q

What is your second subheading for Promotion and selling?

A

Selling techniques

19
Q

What will you be outlining in selling techniques?

A

Mass market
Market Segmentation
Niche Market

20
Q

What is a mass market?

A

Sell large quantities of a wide variety of consumer goods. (targeting all possible consumers)

21
Q

What is a market segmentation?

A

selecting groups of consumers are identified so that certain products can uphold to their liking.

22
Q

What is niche market?

A

focused set of people or businesses who are in the market to purchase a product or service you sell.