Stakeholders + Audience Flashcards
What is Human-Centred Design?
Designing to improve the lives of people.
Focuses on the needs and desires of users and stakeholders.
What is human-centred research?
Finding out about the needs and desires of people involved in or affected by a design solution.
Includes clients, audiences, users, and stakeholders.
Who is a client in the context of design?
The person commissioning (asking for) a design.
Clients define the project scope and goals.
Who are audiences and users?
People reading or using the design.
They are the target group for the design.
What are primary stakeholders?
People directly impacted by a design.
Their needs are crucial for the design process.
What are secondary stakeholders?
People who are interested in the outcome of a design solution.
They may not be directly affected but have a vested interest.
What is the target audience in design?
The market group or target user to whom the visual communication will be directed.
Identifying characteristics of this group is essential.
Why is it important to analyze the target audience?
To identify specific characteristics that affect how visual communication is developed.
General terms like ‘the public’ are too broad for analysis.
What should a designer consider when analyzing an audience?
Design field, target audience specifics, and the use of imagery, colours, and typefaces.
These elements influence design decisions.
How can gender influence design decisions?
It can assist in marketing and advertising strategies for products tailored to men or women.
Example: Perfume advertisements differ by gender.
Fill in the blank: The designer’s task is to identify the specific characteristics of the _______.
target group.
Understanding the target group is crucial for effective design.
