Stakeholder Mapping

Question 1

What is the purpose of Stakeholder mapping?

Answer 1

Stakeholder mapping identifies stakeholder power and attention in order to understand strategic priorities. (Walker et al. 2008. Influence, stakeholder mapping and visualization)

Question 2

What are the two components of stakeholder mapping?

Answer 2

Power and attention (Newcombe, 2003)

Question 3

What are the types of stakeholders?

Answer 3

Key players, sleeping giants, Gadflies and Irrelevants

Question 4

What do you need to do with Key players?

Answer 4

Actively cultivate

Question 5

What do you need to do with irrelevants?

Answer 5

Minimal effort

Question 6

What do you need to do with sleeping giants?

Answer 6

keep satisfied

Question 7

What do you need to do with Gadflies?

Answer 7

keep informed

Question 8

What does Power involve?

Answer 8

the ability of individuals or groups to persuade, induce or coerce others into following particluar strategies

Question 9

What does Attention involve?

Answer 9

Taking advantage and forming political coalitions of stakeholders through the level of attention they pay to certain issues within the organsation

Question 10

What are stakeholders?

Answer 10

Stakeholders are individuals or groups who have an interest in or are affected by the activities or outcomes of an organization or project (Freeman, 1984)

Question 11

What is interest?

Answer 11

People who are going to be affected by you

Question 12

What is influence

Answer 12

People who are going to affect you

Question 13

What is the value of stakeholder mapping?

Answer 13

Stakeholders can be prioritized, and their level of interest, power, and influence can be identified, enabling organizations to better manage relationships, build trust, and ensure that their activities align with stakeholder expectations (Mitchell et al. (1997). Toward a theory of stakeholder identification and salience)

Question 14

What are internal stakeholders?

Answer 14

People who serve the business and the brand (i.e. owners, project managers, employees)

Question 15

What are external stakeholders?

Answer 15

Members outside of the business who will affect, or will be affected by your activities

Question 16

Power/Attention matrix

Answer 16

Stakeholders are ranked and separated based on their level of Power and Attention (Newcombe, 2003)

Question 17

What is Power?

Answer 17

how much power and influence do they have based on their positions?

Question 18

What is Attention?

Answer 18

How much are they aware of the impact of the project?

Question 19

What are gadflies?

Answer 19

High attention, low power

Question 20

What are sleeping giants

Answer 20

Low attention, high power

Question 21

What are key players

Answer 21

High attention, high power

Question 22

What are Irrelevants

Answer 22

low attention low power

Question 23

What are Mendelow’s mapping steps?

Answer 23

Identify and understand them

Prioritise and categorise them

Place them in an appropriate quadrant

Monitor them continuously and move them round the quadrant as their interest/power evolves

Influence your stakeholders

Question 24

What are the issues when mapping?

Answer 24

Whose expectations need to be prioritised?

Who are the key blockers and facilitators of strategy?

Is it desirable to try to reposition certain stakeholders?

Can the level of interest or power of key stakeholders be maintained?

Will stakeholder positions shift according to the issue/strategy being considered?

Question 25

Benefits of mapping analysis

Answer 25

Development of trust and credibility

Assists in developing effective tactics

Assists in gathering critical information

Discover/prevent misconceptions & potential opposition

Helps with change management