Stakeholder Engagement Flashcards

1
Q

What is the definition of a Stakeholder

A

A Corporate stakeholder can affect or be affected by the actions of a business as a whole, those groups without whose support the organization would cease to exist.

It includes anyone who has an interest in a matter and matter and means a person or organization that has a legitimate interest in a project or entity.

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2
Q

Define Primary Stakeholders

A

Primary Stakeholders are usually internal stakeholders. Those that engage in economic transactions with the business

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3
Q

Define Secondary Stakeholders

A

External Stakeholders are those who although they do not engage in direct economic exchange with the business are effected by or can affect it’s actions

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4
Q

What defines Stakeholder Management

A

Stakeholder Identification
Stakeholder Analysis
Stakeholder Communication
Stakeholder Engagement

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5
Q

Who are the Key Stakeholders to the Business Desk

A
Business Groups
CELA
Operations & RevRec
Field
MCS Services
WCS Organisation
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6
Q

Who are the Key Stakeholders within WCS organization

A
Territory LE's
Incubation Business Desk
Corp BD's
BD Management
Microsoft Finance
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7
Q

What is the suggested format for TDR Insights

A

1st sentence: Lay out the issue​
2nd sentence: Example of that issue​
3rd sentence: Additional background​
4th sentence: Proposed solution

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8
Q

What do you need to keep in mind whilst writing

A

Be brief
Make your point early
Chose your words wisely

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9
Q

Give some examples of being brief

A

Eliminate unnecessary, redundant modifiers that aren’t needed​
Get rid of unnecessary categories​
For example, expensive in price​
Don’t use pairs of words when a single word will do​
For example, each and every ​
Use single words in place of wordy expressions​
For example, instead of at this point in time, try now​
Delete meaningless intensifiers and hedges, like very, often, somewhat, perhaps​
For example, there is no difference between being skeptical and being somewhat skeptical​
Cut off endings of sentences​
For example, I want to reduce the number of escalations that I am receiving

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10
Q

Give some examples of make your point early

A

Execs are busy - make their job easy​
Don’t make them hunt for your objective​
Try to make your point in the first sentence​
For example, I am requesting Amy Hood’s approval for a $60M discount for Chevron​
Always make your point in the first paragraph​
This helps frame their understanding of the rest of the document​
Use email subject lines as a tool​
For example, instead of Starbucks Escalation, try Starbucks Surface Compete Pricing Ask​

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11
Q

Give some examples of choose your words wisely

A

Use active verbs instead of nominalizations. ​
For example, Instead of I’ll take it into consideration, try I’ll consider it.​
Use plain English, and avoid foreign phrases and jargon​
For example, instead of they’re hiding the ball, try they’re not forthcoming​
Don’t flaunt your vocabulary​
Your goal is be persuasive, not prove ownership of a thesaurus​
Use the right words the first time​
Avoid essentially, basically, and in other words

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12
Q

What are some additional business writing skills

A

Read out loud​
This helps with catching typos and eliminating extra words​
Use exclamation points sparingly, and make sure they add meaning​
For example, “Great.” suggests disappointment, while “Great!” suggests excitement​
Ask for feedback and embrace critiques​
A peer reviewer without background and context is similarly situated to your recipient​
Just write​
You don’t need to get it right the first time – start big and pare it down​
Avoid meandering endings​
It’s okay to restate your thesis, but don’t be repetitive

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13
Q

What is the GDPR enforcement deadline?

A

25th of May 2018

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14
Q

What does GDPR stand for?

A

General Data Protection Regulation

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15
Q

What are the fines for not being GDPR compliant?

A

20 million or 4% of annual turnover

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16
Q

What is the definition of a processor?

A

‘processor’ means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller

17
Q

What is the definition of a controller?

A

‘controller’ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law

18
Q

Is Microsoft the processor or the controller?

A

In situations where we control which personal data we collect we are the controller, as example consumer services.

19
Q

Which article in GDPR is related to Notification of Data Breach?

A

Article 33

20
Q

What is described in article 33?

A

That we inform our customers without undue delay but within 72 hours.

21
Q

What are data subject rights?

A

Access, correct errors, right to erasure, object to processing, data portability

22
Q

Where can you find more information on GDPR

A

aka.ms/gdpr

23
Q

What is described in article 28?

A

assist [Customer] by appropriate technical and organizational measures. . . to respond to requests for exercising data subject’s rights. . . .”​

24
Q

How do you identify a good deal for Microsoft?

A
Expanding 3 cloud adoption​
Competitor Displacement​
Improving market share​
Promotional commitment​
Consumption Plan
25
Q

What attributes of the deal should I consider?​

A
Expiring/Historical Deal Incentives​
Profitability analysis​
Overall deal size​
Revenue Growth​
Evaluate incentives holistically​
Term and commitment​
Price protection
26
Q

Potential ways to reduce overall discounting

A

Re-frame the dialogue to investment dollars ​
Isolate any one-time reason(s) a high historical discount was granted​
Ramp discounting to align with Customer value​
Strategically discount only specific line-items ​
Benchmark compared to other similarly-sized EA Customers​
Leverage non-price concessions​
Provide one-time consumption incentives

27
Q

How do you manage the value to reduce discount?

A

Focus on the per user price as the baseline calculation​
Not all customers can afford or need our premium products based on budget allocation​
Cover a smaller footprint at smaller discount /Define Specialized Profiles for Enterprise Products commitment ​
Condition discount to reaching usage or discounting targets ​
Align payment with usage utilizing a ramp model where possible​
Allow customers to trial OLS – provide pre-agreed pricing if they wish to continue ​
Sell an entry-level cloud suite and provision the premium version in year 1 – buy this, get that ​
Evaluate deal on its own terms not based off of expiring terms

28
Q

What are some tips to negotiate?

A

Reference the amount of money to be discounted – not the percentage ​
Work around committed renewal price cap/discount % with OLS equivalent or premium versions ​
Use Microsoft Financing to address cash flow concerns ​
Use Simplified CPS approach to help discussion based on discount amount vs. discount %

29
Q

How to negotiate on price?

A

Upsell higher/new product at a lower discount vs run rate / renewing products​
Leverage new products to lower discount on strategic products ​
Higher discount on L&SA, lower discount on SA – SA price will live on ​
Discount to meet budget and ramp discount down YoY

30
Q

How to negotiate to the future?

A

Focus on providing credits not discounts – e.g. license buyback and flip to subscription​
Don’t discount evenly across all products – establish higher per user pricing for OLS SKU’s​
Document on amendment the reason for the discount – circumstance will have changed at renewal time ​
Use the Simplified CPS w/ line item for “credit” and for “volume” discount – “credit” will go away at renewal ​
Secure commitment for a SAM in year 2 - true up price will set lower discount