stages of food product development

Question 1

concept generation

Answer 1

Provides initial ideas for a new product so gaps in the market are found
This is the ‘thinking’ stage where new ideas are thought up
ideas for altering/improving existing products are thought up so improvements can be made.

Question 2

concept screening

Answer 2

All ideas are considered. The best ideas are taken forward and the others discarded so a viable product can be made.
A specification of the product is decided on at this stage

Question 3

prototype production

Answer 3

A sample of the product is made so they can identify strengths and potential weaknesses
A sample is measured against the specification so they can identify if changes need to be made
create a sample product to see what the outcome would look like before mass production of a finalised product.

Question 4

product testing

Answer 4

The product is tested by a tasting panel/various ages/target market so opinions can be obtained
Sensory testing allows for refining/improvements/modifications of the recipe as a result of feedback from testers/consumer opinions.

Question 5

marketing plan

Answer 5

The marketing team meet to decide about the
pricing/where the product will be sold so maximising
sales
An advertising/marketing plan is created to launch the
product so the target group will see the product
The marketing team meet to decide about the
promotional offers for the new product to increase sales.