stages of awareness Flashcards
1
Q
Unaware
A
Your reader is unaware that they have a problem that needs solving
2
Q
Problem aware
A
Your reader knows they have a problem that needs solving but don’t know any solutions
3
Q
Solution aware
A
Your reader knows of solutions that will solve their problem but don’t know yet that your product has a solution
4
Q
Product aware
A
Your reader knows of your product but isn’t fully convinced they want it yet
5
Q
Most aware
A
Your reader knows of your product, knows exactly what it does, and knows they want it
