stages of awareness Flashcards

1
Q

Unaware

A

Your reader is unaware that they have a problem that needs solving

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2
Q

Problem aware

A

Your reader knows they have a problem that needs solving but don’t know any solutions

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3
Q

Solution aware

A

Your reader knows of solutions that will solve their problem but don’t know yet that your product has a solution

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4
Q

Product aware

A

Your reader knows of your product but isn’t fully convinced they want it yet

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5
Q

Most aware

A

Your reader knows of your product, knows exactly what it does, and knows they want it

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