ST INDUSTRIES Flashcards
Who created ST?
Duffer brothers
How did they get inspiration for ST?
Grew up in the 80s
What was the company that did the deal with Netflix to get funds and give them exclusive rights?
21 laps entertainment
What does Netflix allow for episode length?
More flexibility - 8 episodes
What does the distributor being on Netflix appeal to?
Audiences who enjoy binge watching series
How do we know the show was a huge success?
Over 15m viewers in 35 days
What does the lack of watershed and schedules on Netflix mean for the audience?
Accessible and easy to watch especially for U15 online
What was the budget for series 1 for ST?
48 million dollars
What did the high budget allow?
For a range of filming locations and for them to create custom sets for more complex scenes.
Who is ST regulated by?
Dutch company not Ofcom
How did Netflix reach a global mainstream audience?
Placed a trailer in the ad break of the SuperBowl
What did the use of billboards promoting the fictional power company from the series help add?
Realism and enigma
How did they get additional funds with no advert breaks?
Product placement
What does the huge range of intertextual references help reduce?
Risk as they are already familiar
What did posting fan-art, announcements and BTS help target?
Modern audiences
