SSP031 WEEK 1-3 Flashcards
“Creativity is the process of change, of development, of evolution, in the organization of subjective life.”
Ghiselin, 1952
“Creativity is the forming of associative elements into new combinations which either meet requirements or are in some way useful.”
Mednick, 1962
“Creativity denotes a person’s capacity to produce new or original ideas, insights, inventions, or artistic products, which are accepted by experts as being of scientific, aesthetic, social or technical value.”
Vernon, 1989
“Creativity is imagination with responsibility.”
Sae Ra Kung, 2009
Levels of Creativity
Big C: Eminent
Little c: everyday
describes the small ideas that add to our everyday lives
Small c
goes beyond the everyday problem solving, where
humankind has made giant leaps
Big C
This aids communication between your consciousness and subconscious.
B’s of creativity
- Bath
- Bus
- Bed
- Beach
Who founded Kansei Engineering?
Mitsuo Nagamachi
The Japanese term for Kansei Engineering
Kansei Kougaku
This tool aims at the development or improvement of products and services by translating the customer’s psychological feelings and needs into the domain of product design.
Kansei Engineering
Main focus of Kansei Engineering
relationship between the physical traits of the product and its affective influence to the users
Two ways to please the customers
- Aesthetical qualities
- Performance
When was Kansei Engineering invented by Nagamachi?
1970
What was the title of Nagamachi’s book where he define affective or Kansei engineering?
Innovations of Kansei Engineering
