SS3-Behavioral Finance Flashcards
Barnewall two-way behavioral model classifies investors as either:
1) Active investors - have risked their own capital to gain wealth & usually take an active role in investing their money
- much less risk averse than passive investors & willing to give up security for control over their own wealth creation
2) Passive investors - have not had to risk their own capital to gain wealth
- gained wealth through long steady employment & saving or inherited wealth
- ten to be more risk averse & have greater need for security
3 behavioral finance models that attempt to explain investor behavior
1) Barnewall two-way behavioral model
2) Bailard, Bhiel, & Kaiser (BB&K) five-way model
3) Pompian model
BB&K 2 dimensions of investors
1) Confidence - refers to the level of confidence exhibited when the individual makes decisions
- ranges from Confident to Anxious
2) Method of Action - measures the individuals approach to decision making (i.e. the speed at which they take action)
- ranges from Careful to Impetuous
BB&K 5 classifications of investors
1) Adventurer
2) Celebrity
3) Individualist
4) Guardian
5) Straight Arrow
Describe an adventurer investor
- confident & impetuous
- might hold highly concentrated portfolio
- willing to take chances
- likes to make own decisions
- unwilling to take advice
- advisors find them difficult to work with
- dangerous individual, looks at info quickly & makes trade
Describe a celebrity investor
- anxious & impetuous
- makes knee jerk decisions
- might have opinions but recognizes own limitations
- seeks & takes advice about investing
- easy to advise
Describe an individualist investor
- confident & careful
- very methodical
- like to make own decisions after careful analysis (less emotional)
- good to work with b/c they listen & process info rationally
Describe a guardian investor
- anxious & careful
- concerned with the future & protecting assets
- may seek the advice of someone they perceive as more knowledgable than themselves
Describe a straight arrow investor
- average investor (REM)
- neither overly confident nor anxious
- neither overly careful nor impetuous
- willing to take increased risk for increased expected return
Explain Traditional Finance
Prescribes how investors should make decisions (prescriptive).
Assumes investors exhibit risk aversion & make unbiased utility maximizing decisions that a REM would make.
Explain Behavioral finance.
It tries to explain why investors make the decisions they make (descriptive).
Assumes investors employ a combination of traditional finance & psychological biases when making investment decisions.
What are the 2 general categories of behavioral finance?
Describe them.
Micro behavioral - concerned w/ describing the decision-making process of individuals. Tries to explain why investors deviate from traditional finance.
Macro behavioral - why markets deviate from what we would term efficient in traditional finance.
A REM will make decisions conforming to the 4 Axioms of Utility. What are they?
1) Completeness
2) Transitivity
3) Independence
4) Continuity
Explain this Axiom of Utility: Completeness
Choices & preferences are known.
Can rank the order of investment choices.
Explain this Axiom of Utility: Transitivity
Rankings are applied consistently.
The choices that lie above the preferred choice are preferred to those below that choice.