SRV 340 Entire Course New Flashcards
ASH SRV 340 Week 1 Discussion 1 Services Marketing NEW
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Services Marketing. Discuss the importance of services marketing. How is services marketing unique from marketing a product or other tangible item? Additionally, discuss the impact of services marketing on industrialized nations and global competition, providing specific examples. Respond to at least two of your classmates’ postings.
ASH SRV 340 Week 1 Discussion 1 Services Marketing NEW
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ASH SRV 340 Week 1 Discussion 2 Consumer Behavior NEW
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Consumer Behavior. There are three stages of service consumption: Prepurchase, Service Encounter, and Postencounter. Discuss the marketing challenges for each of the three stages and give suggestions for solutions to overcoming the challenges. Respond to at least two of your classmates’ postings.
ASH SRV 340 Week 1 Discussion 2 Consumer Behavior NEW
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ASH SRV 340 Week 2 Assignment Seven Elements of Service Marketing NEW
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Seven Elements of Service Marketing. In a three- to five-page paper (not including title and reference pages), select a service organization to use as an illustration in discussing the seven elements of service marketing. Also, include a discussion of how these elements form a competitive advantage for a service organization. Use the course text and two additional scholarly sources from the Ashford Online Library to support your paper. Your paper must be formatted according to APA-style guidelines as outlined in the Ashford Writing Center.
The Week Two Paper:
Must be three to five double-spaced pages in length (excluding the title and reference pages)
Must include a title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least two scholarly sources besides the text, including a minimum of one from the Ashford Online
Library.
Must document all sources in APA style, as outlined in the Ashford Writing Center
Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing
Center.
ASH SRV 340 Week 2 Assignment Seven Elements of Service Marketing NEW
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ASH SRV 340 Week 2 Discussion 1 Pricing Ethics NEW
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Pricing Ethics. Consider review question 8 from Chapter 6: why are ethical concerns and fairness perception important issues when designing service pricing schedules and revenue management strategies? What are potential consumer responses to service pricing schedules or policies perceived as unfair? Respond to at least two of your classmates’ postings.
ASH SRV 340 Week 2 Discussion 1 Pricing Ethics NEW
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ASH SRV 340 Week 2 Discussion 2 Citi’s Marketing Strategy NEW
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Citi’s Marketing Strategy. Read the article and discuss how Citi has differentiated its marketing strategy from other large financial institutions. How has Citi made its new approach a success? Respond to at least two of your classmates’ posts.
ASH SRV 340 Week 2 Discussion 2 Citi’s Marketing Strategy NEW
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ASH SRV 340 Week 3 Discussion 1 Managing Services Processes NEW
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Managing Services Processes. Service organizations tend to manage their processes by use of flowcharting and blueprinting. Discuss the differences and similarities of the flowchart and blueprint and determine which method you feel is the most effective and why. Respond to at least two of your classmates’ postings.
ASH SRV 340 Week 3 Discussion 1 Managing Services Processes NEW
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ASH SRV 340 Week 3 Discussion 2 Demand and Productive Capacity NEW
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Demand and Productive Capacity. We know customers might expect or demand more than a service organization can deliver, yet the organization must keep the perception of the value of its services high in the minds of its customers. Discuss how an organization uses waiting lines and queuing systems in order to keep a balance between what the customer demands and what the organization can reasonably deliver. Respond to at least two of your classmates’ postings
ASH SRV 340 Week 3 Discussion 2 Demand and Productive Capacity NEW
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ASH SRV 340 Week 4 Discussion 1 Image, Positioning, Differentiation NEW
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Image, Positioning, Differentiation. Since services are intangible, it is often difficult for a consumer to assess their quality. Services organizations, therefore, separate themselves from competitors by physical and environmental characteristics. After watching the two videos showing the Arcotel Velvet Hotel and the Grand Californian Hotel, identify at least two aspects of each design that set it apart from other hotels and demonstrate quality. What is unique about the servicescape of each hotel and how is each aspect effective or ineffective from the perspective of a customer? Respond to at least two of your classmates’ postings.
ASH SRV 340 Week 4 Discussion 1 Image, Positioning, Differentiation NEW
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ASH SRV 340 Week 4 Discussion 2 Managing People NEW
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Managing People. Since a services organization does not sell a tangible product, the manner in which the service is delivered becomes critical to the value perception of the consumer. The person delivering the service is frequently called the “frontline employee” and experiences unique challenges. Because of these unique challenges, managing a frontline employee requires specific activities. Identify a minimum of three specific activities an organization can implement to manage its valuable frontline employee and determine the effectiveness of the activities. Respond to at least two of your classmates’ postings.
ASH SRV 340 Week 4 Discussion 2 Managing People NEW
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ASH SRV 340 Week 5 Discussion 1 Customer Loyalty Programs NEW
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Customer Loyalty Programs. How much is a customer worth over a lifetime of buying? The text in Chapter 12 tells us the longer a customer purchases from a services organization, the more valuable the customer to the success of the organization. Is it any wonder organizations have designed customer loyalty programs to ensure the customer stays? Identify at least two types of customer loyalty programs and assess their effectiveness, including specific examples of each. Respond to at least two of your classmates’ postings.
ASH SRV 340 Week 5 Discussion 1 Customer Loyalty Programs NEW
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ASH SRV 340 Week 5 Discussion 2 Handling Customer Complaints NEW
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Handling Customer Complaints. Although customer complaints are commonly dreaded, the feedback from the customer can actually give the services organization an opportunity to improve its quality of services and build customer loyalty. The manner in which a complaint is handled, however, will determine whether or not such a positive outcome is achieved. Discuss what customers want once a complaint has been made, and the steps the services organization can take to ensure a positive outcome. Illustrate your comments with a specific example of a complaint that you have made or received (or seen made or received) and how it was handled. Did it have a positive outcome? Respond to at least two of your classmates’ postings.
ASH SRV 340 Week 5 Discussion 2 Handling Customer Complaints NEW
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ASH SRV 340 Week 5 Final Paper Service Services Generational Gaps NEW
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Service Services Generational Gaps
Focus of the Final Paper
In a six- to eight-page paper, select a challenge or issue from the list below that service organizations face today.
Technological advancements
Generational gaps
Economic condition
Political factors
Ethics and social responsibilities
After selecting an issue/challenge, include the following items in your paper:
1. 2. 3. 4. 5.
Explain why the selected challenge/issue impacts service organizations. Justify your explanation using examples. Assess how the challenge/issue impacts the 4 Ps of a service organization (product, place, price, and promotion). Describe how consumer behavior may change as a result of this challenge/issue.
Explain the impacts on supply and demand considering the challenge/issue.
Provide recommendations to improve service quality and productivity as a result of this challenge/issue.
Be sure
issue. You must format your paper according to APA-style guidelines.
to use three to five scholarly sources, not including the textbook, as references when examining your challenge or
Writing the Final Paper
The Final Paper:
Must be six to eight double-spaced pages in length, and formatted according to APA style as outlined in the
Ashford Writing Center.
Must include a title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must include an introductory paragraph that has a concise thesis statement.
Must include a conclusion that should restate your thesis.
Document three to five scholarly sources in APA style, as outlined in the Ashford Writing Center.
6. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center. Center.
ASH SRV 340 Week 5 Final Paper Service Services Generational Gaps NEW
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