SRT Flashcards
What are the prerequisites for including product recommendations in campaign? (2)
A. Generation refresh rate must be less tan 24 hours
B. Products must be uploaded to your system
C. Algorithms must NOT be optimized
D. Communication medium in the scenario must be email
(Question: 1)
Answer: B, D
You have prepared an analytical report using the Design Studio application in SAP Marketing Cloud. How can you provide this analytical report to another user? (2)
A. Mark the analytical query as favorite using the Favorite functionality
B. Send the link to the analytical report using the Send E-mail functionality
C. Download the report results using the Export to Excel functionality
D. Save an analytical report as a tile using the Save as Tile functionality
(Question: 2 )
Answer: B, D
What task can you perform in the Production System?
A. Performing user acceptance tests
B. Changing the configuration via Manage Your Solution
C. Assign business roles to the users
D. Creating custom Business Objects
(Question: 3 )
Answer: C
How do you assign a custom field to be used in Segmentation?
A. In the Custom Fields and Logic App, edit you custom field, select the accurate Segmentation Object in Business Scenarios
B. In the Custom Fields and Logic App, edit your custom field, enable Segmentation Usage in Uls and Reports
C. In the Marketing Extensibility App > Assign to Segmentation, add the field to the accurate Business Context and Segmentation Object
D. In the Marketing Extensibility App > Assign to Segmentation, set the field visible for the accurate business ^ Context and Segmentation Object
(Question: 4 )
Answer: D
Which business contexts support enhancements of the SOAP APIs? (3)
A. Marketing: Corporate Account
B. Marketing: Interaction Product
C. Marketing: Contact
D. Marketing: Product Category
E. Marketing: Interaction
(Question: 5)
Answer: A, C, E
You are adding a new data source in the Segmentation Configuration application Where can this data source be consumed?
A. Segmentation objects
B. Marketing calendar
C. Communication system
D. Value help
(Question: 6 )
Answer: A, D
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? (2)
A. A budget plan
B. An internal order
C. A project
D. A work breakdown structure (WBS) element
(Question: 7)
Answer: C, D
You are using A/B testing feature of campaign management to maximize the efficiency of your e-mail campaigns. Which criteria determine the winner during A/B testing? (2)
A. Top categories
B. Unique click rate
C. Rate of opened messages
D. Sentiment score
(Question: 8)
Answer: B, C
You want to enter the estimated spend for creative and agency costs for your printing campaign. Where can you do this?
A. In the Spend tab of the Campaign app
B. In Performance tab of the Campaign app
C. In Quick Campaign Spend app
D. In the Additional Data tab of the Accounts tab
(Question: 9)
Answer: A
Which apps are part of Identity and Access Management? (2)
A. Maintain Certificate Trust List
B. Display Technical Users
C. Maintain Business Roles
D. Maintain Communication Users
(Question: 10)
Answer: B, C
What is the SAP API Business Hub?
A. An integrated end-to-end platform that covers the complete application lifecycle for your IT solution
B. A platform that provides usage types for analytics and integration, such as BW, PI and Portal
C. A high-performance, complex event processing engine that collects and analyzes streams of events in real-time
D. A catalog of APIs that allows test integration proceses and access documentation
(Question: 11 )
Answer: D
Your customer wants to implement a process in which marketing experts create campaigns that are then approved/rejected by the marketing manager. How can you implement this approval process?
A. Activate the business workflow for the campaign object
B. Maintain the Read restriction for the marketing manager’s business role
C. Implement the changes in the Define Campaign Categories and Actions configuration app
D. Maintain the Write restriction for the marketing manager’s business role
(Question: 12)
Answer: A
Which of the following are implementation steps to create Custom Logic? (3)
A. Create an implementation description using ABAP for key users
B. Test custom logic using predefined test variants
C. Export in Manage your solution by creating a change project
D. Create filter conditions via Live Target Groups
E. Publish implementation description to your test system
(Question: 13)
Answer: A, B, E
Which standard integration scenarios are available for integration with SAP CRM and SAP Marketing Cloud? (2)
A. Replication of service tickets from SAP CRM to SAP Marketing Cloud
B. Replication of contact permissions from SAP CRM to SAP Marketing Cloud
C. Repilication of target groups from SAP CRM to SAP Marketing Cloud
D. Replication of leads from SAP Marketing Cloud to SAP CRM
(Question: 14)
Answer: B, D
Which of these are characteristics of a recommendation model? (3)
A. Recommendations are provided based on the algorithms used in the recommendation model
B. Recommendation models can be assigned to recommendation scenarios
C. Each step of a recommendation model can have a maximum of one algorithm
D. A recommendation model can be assigned to more than one model type
E. Algorithms consume data sources according to their configuration
(Question: 15)
Answer: A, B, E
What should you consider during data load? (2)
A. During synchronous processing no data is uploaded if an error occurs during upload
B. During synchronous upload of entities, parallel upload of entities is allowed
C. Transactional data object types are uploaded before master data object type
D. Microsoft Excel formats the timestamp incorrectly when opening the file
(Question: 16)
Answer: A, D
Your customer’s marketers are each responsible for different markets/countries and should only have access to the contacts they are responsible for. How can you implement this data access control?
A. Maintain the communication user
B. Maintain the business roles
C. Maintain the certificate trust list
D. Maintain the communication arrangement
(Question: 17)
Answer: B
What set of applications is used to perform administration tasks in a production system?
A.
- Manage Recommendations
- Map Free Texts
- Marketing Application Jobs
B.
- Manage Interests
- Map Free Texts
- Marketing Application Jobs
C.
- Manage Interests
- Manage your Solution
- Map Free Texts
D.
- Manage Interests
- Mangage Your Solution
- Marketing Application Jobs
(Question: 18)
Answer: D
Which target groups are associated with campaigns? (3)
A. A multi-channel campaign can be associated with a static target group
B. A multi-channel campaign can be associated with a dynamic target group
C. A trigger-based campaign can be associated with a dynamic target group
D. A trigger-based campaign can be associated with a live target group
E. A trigger-based campaign can be associated with a static target group
(Question: 19)
Answer: A, B, D
What target group type can be used as a filter condition in the Campaign Designer?
A. Dynamic target group
B. Static target group
C. Live target group
D. Control group
(Question: 20)
Answer: C
Your customer wants to leverage web shop information about consumers’ online buying behavior for marketing campaigns. Which objects in SAP Marketing Cloud store information about sales orderes and included line items? (2)
A. Item of interest
B. Product
C. Interaction product
D. Interaction
(Question: 21)
Answer: B, D
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? (3)
A. Assign communication users to the communication system
B. Assign communication system to the communication scenario
C. Create a communication system
D. Create a communication arrangement
E. Activate the scenario to enable communication
(Question: 22)
My version: A,C,D
Answer: A, D, E
What are some of the features that use permissions in SAP Marketing Cloud? (3)
A. Success measurement
B. Push notification affinity
C. Campaign execution checks
D. Communciation categories
E. Landing pages
(Question: 23)
Answer: C, D, E
Why would you enable the persistence of the predictive model?
A. To define more than one rule
B. To save results for a certain time
C. To save the score in profiles and use it in segmentation
D. To indicate the quality of the model fit
(Question: 24)
Answer: B
Augmented Lead Context provides a sales representative with additional context about the lead. What object that is transferred along with the Lead provides the information about the product?
A. Business Partner
B. Lead Score
C. Campaign
D. Predecessor Interaction
(Question: 25)
Answer: D
For which extensions do you need to maintain a business context? (2)
A. Custom business object
B. Custom logic
C. Custom view
D. Custom field
(Question: 26)
Answer: B, D
Your system is being used by two different types of business users and experts. The experts require access to more apps than the basic users. How can you achieve this? (2)
A. Maintain catalog roles first and then create the business roles
B. Create two business catalogs - one for each type of business user
C. Create two business roles - one for each type of business user
D. Assign the relevant business catalogs to the created business roles
(Question: 27)
Answer: C, D
You want to load your contacts from SAP CRM, SAP Commerce and Facebook into SAP Marketing Cloud. Based on the assumptions below, what would be your setup? - On Facebook, a customer can have multiple profiles. - Facebook is the least trustworthy source of information.
A. Facebook > Priority 1, one per contact = X
B. Facebook > Priority 3, one per contact = X
C. Facebook > Priority 4, one per contact = “
D. Facebook > Priority 2, one per contact = “
(Question: 28)
Answer: C
Your customer wants to delete consumer information from SAP Marketing Cloud that was collected via one specific source system. Consumer information from other sources can remain in the Best Record in SAP Marketing Cloud. Which application jobs do you need to execute? (2)
A. Contacts: Delete Flagged Contact IDs
B. Contacts: Delete Flagged Contacts
C. Contacts: Flag Contact IDs for Deletion
D. Contacts: Flag Contacts for Deletion
(Question: 29)
Answer: A, C
The values for countries maintained in SAP Marketing Cloud are: ID Name
AU Australia
DE Germany
US United States of America
You have connected a third-party system to your SAP Marketing Cloud system. The name in the country field in the third-party systems is United States. What application can you use to resolve this discrepancy for the country field in SAP Marketing Cloud when the contact data is uploaded?
A. User Lists
B. Map Free Text
C. User Interface Adaption
D. Manage Interests
(Question: 30)
Answer: B
Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source. In what Segmentation Configuration App can you assign the existing data source?
A. Segmentation Profiles
B. Data Sources
C. Key Mapping of Segmentation Objects
D. Segmentation Objects and Attributes
(Question: 31)
Answer: D
How does merging and matching work in SAP Marketing Cloud? (2)
A. The consumer account ID is used as an additional criterion to achieve a sufficiently high level of coincidence to perform a match
B. The name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a v u match
C. The number of best records can be configured for each contact
D. Matching logic works against existing records and against simultaneously imported data
(Question: 32)
Answer: B, D