SR FACTORS AFFECTING VOTING Flashcards
WHAT DOES GOVT COMPETENCY LOOK LIKE?
1.WELL DEFINED AND FORWARD THINKING AGENDA THAT ALIGNS WITH NATIONAL NEEDS.
2. KNOWLEDGEABLE LEADERS WHO INSPIRE CONFIDENCE AND RESPOND EFFECTIVELY TO CHALLENGES
3. TRANSPARENT POLICIES
WHAT ELECTIONS HAS GOVT COMPETENCY BEEN IMPORTANT IN?
1997
1979
HOW WAS GOVT COMPETENCY IMPORTANT IN THE 1979 ELECTION?
LABOUR LED BY CALLAGHAN FACED WIDESPREAD STRIKES AND ECONOMIC STAGNATION E.G WINTER OF DISCONTENT AND THE INABILTY TO MANAGE UNIONS AND THE ECONOMY CREATED PERCEPTIONS OF INCOMPETENCY. THATCHER WON BY PROMISING REFORMS AND RESTORATION OF ORDER.
HOW WAS GOVT COMPETENCY IMPORTANT IN THE 1997 ELECTION?
SCANDALS, ECONOMIC MISMANAGEMENT DAMAGED TORY IMAGE. BLAIR OFFERED A FRESH COMPETENT ALTERNATIVE IN THE FORM OF “NEW LABOUR”
WHO R INSTRUMENTAL VPTERS?
VOTE FOR PERSONAL GAIN- SEE THEIR VOTE AS A TOOL TO ELECT A CANDIDATE OR PARTY THAT ALIGNS WITH THEIR PREFERENCES.
PRAGMATIC AND PRIOTISE PRACTICALLY OVER EMOTION WHEN VOTING.
WHO R EXPRESSIVE VOTERS?
VOTE FOR SOCIAL BENEFIT- OPPORTUNITY TO EXPRESS IDENTITY AND VALUES.
WHEN HAVE MANIFESTOS BEEN IMPORTANT IN ELECTIONS?
1945
1997
HOW WERE MANIFESTOS IMPORTANT IN THE 1945 ELECTION?
LABOUR “LET US FACE THE FUTURE” MANIFESTO PROPOSED ESTABLISHING THE WELFARE STATE AND NATIONALISATION. PROGRESSIVE MANIFESTO APPEALED TO A WAR WEARY PUBLIC EAGER FOR SOCIAL REFORM.
HOW WERE MANIFESTOS IMPORTANT IN THE 1997 ELECTION?
“NEW LABOUR, NEW BRITAIN” EMPHASISED CENTRIST POLICIES COMBINING ECONOMIC PRUDENCE WITH SOCIAL INVESTMENT.
WHAT IS AN EXAMPLE OF AN ELECTION WHERE MANIFESTOS WERE NOT IMPORTANT?
2001
WHY WERE MANIFESTOS NOT IMPORTANT IN THE 2001 ELECTION?
LANDSLIDE WAS DRIVEN BY SATISFACTION WITH BLAIR’S GOVT MORE THAN THEIR CONTINUITY AND STABILITY MANIFESTO PLEDGES. AT THE TIME HAGUE AND TORIES WERE STILL WEAK.
WHAT QUALITIES DO VOTERS LOOK FOR IN A LEADER?
- TRANSPARENT
- DELIVERS RESULTS
- FORWARD THINKING
- ADDRESSES STRUGGLES OF VOTERS
WHAT ELECTIONS HAS POLITICAL LEADERSHIP BEEN IMPORTANT IN?
1997
WHY WAS POLITICAL LEADERSHIP IMPORTANT IN THE 1997 ELECTION?
BLAIR’SS CHARISMA AND MODERN NATURE REVITALISED LABOUR AND HIS PROGRESSIVE STYLE APPEALED TO A WIDE VOTER BASE IN COMPARISON TO MAJOR WHO LACKED BLAIR’S ENERGY.
WHAT ELECTIONS HAS POLITICAL LEADERSHIP NOT BEEN IMPORTANT IN?
1979
WHY WAS POLITICAL LEADERSHIP NOT IMPORTANT IN 1979?
THATCHER WAS LESS POPULAR THAN CALLAGHAN AND HER PARTY MAINLY DUE TO ENDING FREE SCHOOL MILK FOR UNDER 7S WHEN SHE WAS EDUCATION SECRETARY AND “SUNNY JIM” CAME ACROSS AS MORE CHARISMATIC YET TORIES STILL WON.
HOW DO POLITICAL PARTIES CAMPAIGN?
SET CLEAR OBJECTICES AND THEN IDENTIFY KEY DEMOGRAPHICS AND SWING VOTERS USING DATA ANALYTICS. THEN CREATE A COMPELLING NARRATIVE THAT ALIGNS WITH VOTER CONCERNS AND DISTINGUISHES THEM FROM OPPONENTS.
IN WHAT ELECTIONS WERE CAMPAIGNS IMPORTANT?
1979
1992
HOW WERE CAMPAIGNS IMPORTANT IN THE 1979 ELECTION?
TORIES USED ADVERTISING AGENCY SAATCHI AND SAATCHI WHOSE SLOGAN WAS “LABOUR ISN’T WORKING”.
IN WHAT ELECTIONS WERE CAMPAIGNS NOT IMPORTANT?
2010
1997
WHY HAS THERE BEEN AN INCREASE IN FLOATING VOTERS?
DECLINE IN PARTISANSHIP AND ALSO LINKS TO AN INCREASE IN POLITICAL APATHY.
