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Sports Products and Services Management Flashcards

1
Q

What is a product manager?

A

He sets the strategy, roadmap, and feature definition for a product or product line.

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2
Q

What are the responsibilities of a product manager?

A
  1. Product Positioning
  2. Business Case Analysis
  3. Product Road Map
  4. Consumer Expertise
  5. Whole Product Definition
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3
Q

What are the Product Marketers responsibilities?

A
  1. Market Research
  2. Marketing Plan
  3. Product Launch Campaign
  4. Sales and Training Techniques
  5. Broadcasting Success
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4
Q

What Elements need to be in a successful marketing plan?

A
  1. Executive Summary,
  2. Study of the Internal and External Environments,
  3. SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis,
  4. Marketing Objectives,
  5. Marketing Strategies,
  6. Timelines/Deadlines, and
  7. Calls to Actions
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5
Q

What are some market research firms?

A

Mintel, Statista, NPD Group, Nielsen Sports Plunkett Research Online

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6
Q

What are the responsibilities of senior management?

A
  1. Strategic planning
  2. Resource and Asset Allocation
  3. Product Portfolio Management
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7
Q

What are the three questions every Sports Organisation should ask themselves going into the product management phase?

A
  1. Where are we now? 2. Where do we want to go? 3. How do we get there?
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8
Q

Name some Cash Flow KPIs?

A
  1. Working Capital
  2. Operating Cash-Flow
  3. Cash-Flow
  4. Cash Conversion Cycle
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9
Q

Name some Cost KPIs?

A
  1. Total Expense
  2. SG&A
  3. Sales Expense
  4. Marketing Expense
  5. Customer Acquisition Cost
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10
Q

What are examples of debt KPIs?

A
  1. Quick Ratio
  2. Price Earnings Ratio (P/E)
  3. Debt to Equity Ratio
  4. Debt Level
  5. Current Ratio
  6. Bad Debt
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11
Q

What is the formula for Quick Ratio?

A

Current assets - inventories divided by Current Liabilities = Quick Ratio

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12
Q

What is the formula for Price Earnings Ratio?

A

Market Value Per Share divided by Earnings per share = PER

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13
Q

What is the Formula for Debt to Equity Ratio?

A

Total Liabilities/ Shareholder Equity= Debt to Equity Ratio

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14
Q

What are some examples for Investment KPIS?

A
  1. Saving levels due to improvement efforts
  2. Return of Innovation Investment
  3. Inventory Assets
  4. Innovation Spending
  5. Break Even Time
  6. Percentage of Investement in: Different products
  7. Number of Key Capital Investements that Meet or Exceed ROI Expectations
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15
Q

Name Examples for Profitability KPIs?

A
  1. Sales Growth
  2. ROI
  3. ROE = Return of Equity
  4. ROA = Return of Assets
  5. Return on Capital Employed
  6. Operating Profit Margin
  7. Net Profit Margin: The percentage of an organizations revenue that is net profit
  8. Net Profit
  9. Gross Net Profit: Percentage of Revenue that is Profit
  10. Gross Profit: Profit after cost of production and sales
  11. Economic Value Added: Estimated of an organisations economic profit
  12. Average Capital Employed
  13. Customer Lifetime Value
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16
Q

Examples for Revenue KPIS?

A
  1. Sales Volume
  2. Sales Forecast Accuracy
  3. ROI of Research and Development
  4. Revenue per Full time employee
  5. Revenue Growth Rate
  6. Revenue
  7. Operating Income: The Profit from operations after removing operation expanses
  8. Net Income
  9. EBT (earning before taxes)
  10. EBTDIA (Earnings before Interest, Taxes, Depreciation, Amortization=
  11. Average Anual Sales Volume Per Customer
  12. Asset Utilization= Total revenue earned for every dollar of asset an organization owns.
  13. Share of Wallet
  14. Earnings before Interest and Taxes (EBIT)
17
Q

What types of sales forecasting are there?

A

Qualitative and Quantitative

18
Q

What are the four Qualitative Methods?

A

Executive Opinions
Consumer Surveys
Inter Personal Surveys
The Delphi Method

19
Q

What is the Delphi Method?

A

Experts from Outside the organization. Not in a group setting

20
Q

What are the two quantitative methods?

A

Time Series Forecasting: Using historical data

Casual Sales forecasting. Look at correlation of two variables. Historical points plotted against sales data.

21
Q

What are the New Product Development Steps?

A
  1. Appeal to Customers
  2. Know your past
  3. Origins of ideas
  4. Organisational Mission
  5. Launching the idea
  6. Evaluation of the Product
22
Q

What needs to be in a product plan?

A
  1. Executive Summary
  2. Product Objectives
  3. An Analysis of the Products Opportunities and Challenges
  4. Compiled and Analytic Breakdown of Sales Forecasting
  5. Profit and Loss Projection
23
Q

What has to be included in a Comprehensive Marketing Plan?

A
  1. Product Position Statement
  2. Target Markets
  3. Product Strategy
  4. Pricing Strategy
  5. Promotional Strategy
  6. External Sales Strategy
  7. Operational Staff Requirements
  8. Competitive Analysis and Research
  9. Timeline

Sports Management (4 decks)

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