Sports + Entertainment Quiz

Question 1

Product

Answer 1

• Naming the product, deciding how to meet the needs of customers.
• All apart of the product: what a product features, brand name, packaging, service, and warranty.

Question 2

Place

Answer 2

• Getting the product into the hands of consumers.

- Where the customers shop; malls, online

Question 3

Price

Answer 3

• Price is what’s exchanged for the product

- $$$

Question 4

Promotion

Answer 4

• Advertising, Personal Selling (salesperson), sales promotion, and publicity

Question 5

People

Answer 5

• All marketing strategies directed to the target market.

- Age, income, race, job, where they live

Question 6

4 ways growth measured in the sport industry

Answer 6

1. Attendance figures
2. Media coverage
3. Employment figures
4. International markets

Question 7

NFL Blackout

Answer 7

• If teams don’t sell out each individual game, it won’t be shown on local networks in the area.

Question 8

ESPN Media Coverage

Answer 8

• Although coverage is increasing, viewership is declining.

Question 9

Narrowcasting

Answer 9

• Reaching very specific audiences through TV

Question 10

What 3 Media Coverage are growing in popularity?

Answer 10

• Internet, satellite stations, and pay-per-view cable television.

Question 11

Most popular spectator and participant sport worldwide

Answer 11

Soccer (Futbol)

Question 12

How did Sports Marketers get people to get back to paying for sports?

Answer 12

1. Better players/participants
2. Sales promotions
3. Bigger & better stadiums
4. Special events before and after games.

Question 13

Marketing Mix

Answer 13

• The tools marketing professionals/ businesses use to control + influence potential customers