Sports and Entertainment Marketing chapter 5

Question 1

CLV (Customer’s Lifetime Value)-

Answer 1

Which is a calculation of the estimated profit the business will earn from the customer.

Question 2

Marketing Information System-

Answer 2

-a set of procedures and methods used to systematically collect, analyze, distribute, and store information needed by business managers to make marketing decisions.

Question 3

Frequency Table-

Answer 3

a table that shows how often each numerical value, response, item, or range of numbers in a set of data occurs