Sport Marketing/ Consumer Behavior

Question 1

What are the 4 P’s of marketing?

Answer 1

Price place product promotion

Question 2

What is the definition of consumer perception?

Answer 2

The process by which consumers sense marketing stimuli (features, brand elements) and interpret their meaning

Question 3

SWOT report
Strengths

Answer 3

The positive aspects within an organization that contribute to its success

Question 4

SWOT report
Weaknesses

Answer 4

Refers to the internal attributes that an organization needs to address in order to achieve their goals

Question 5

SWOT report
Opportunities

Answer 5

External factors that can positively impact an organization

Question 6

SWOT report
Threats

Answer 6

External factors that can negatively effect an organization

Question 7

Brand awareness

Answer 7

How familiar your target audience is with the brand and how will they recognize it

Question 8

Brand loyalty

Answer 8

Repetitive purchases for one brand over another
Persistent positive feelings toward a familiar brand

Question 9

Brand image

Answer 9

Set of beliefs of the brand that shapes your idea of that specific brand