Sport Marketing

Question 1

watershed event

Answer 1

events or development in an industry that cause significant changes throughout the industry

Question 2

emotive advertising

Answer 2

advertising that attempts to appeal to consumers’ emotions

Question 3

market share

Answer 3

ranked position in a market determined by the percentage of a company’s product sales in that market. Ex: 3 companies produce and sell basketball shoes and the one that sells the most is considered to hold number one market share in product

Question 4

distribution

Answer 4

the manner in which a sport industry product or service moves from the producer or manufacturer to the consumer

Question 5

diversification

Answer 5

the act of adding new products to the company’s product mix

Question 6

centralization

Answer 6

power within just a few people

Question 7

organizational structure

Answer 7

formal system of task and authority relationships that control how people coordinate their actions and use of resources to achieve organizational goals

Question 8

organizational culture

Answer 8

set of shared values and norms that control organizational members interactions with each other and with people outside of the organization

Question 9

FC Barcelona

Answer 9

14/19 trophies won over 4 years; FC Barcelona players go to camp at age 11 until adulthood; non-profit worth 3.1 billion owned by 17,000 club members

Question 10

sport enterprise financial structures

Answer 10

• NCAA- a significant portion of revenue comes from TV rights, concessions and merchandise
• earn a significant portion from sales outside actual game, product services
• TV rights, concessions, road game guarantees, parking and merchandise

Question 11

discretionary funds

Answer 11

money left over after necessary expenditures have been made

Question 12

discretionary income

Answer 12

entertainment expenditures by component, 2008-2013 in nominal dollars

Question 13

sports industry career paths

Answer 13

• intercollegiate, professional, recreational, non-profit, private, minor leagues
• networking/interships give you advantage
• under represented groups traditionally have not been hired in sport management positions

Question 14

sport as a social institution

Answer 14

• social and cultural implications of sport (influence on values and attitudes in American society)
• intersection of popular sport and social issues

Question 15

olympics

Answer 15

• blood and honor at first olympics
• winners received olive branch, no silver or bronze medals
• games held in honor of zeus
• awing nike- symbol of olympic games

Question 16

pankration

Answer 16

• most savage event
• imperfect boxing vs. imperfect wrestling
• essentially no rules
• no biting and no gauging
• rules for wrestling were very relaxed
• breaking bones. tripping and strangulation were allowed

Question 17

3 types of organizations

Answer 17

1. public- rely on taxpayer’s money or park entry fee
2. non-profit- goodwill based
3. commercial- goal is to make a profit, very formalized business structures