Sponsorship Producer Flashcards
Tell me about a time when you had to listen very carefully in order to determine the exact nature of a customer’s problem.
Tell me about a time when your active listening skills paid off for you. Perhaps it was an idea or concept that you caught and others missed.
Interviewing story subjects, building trust/relationship to gain access to intimate moments.
Covering aftermath of Pulse nightclub shooting.
Ability to listen and gain access to capture the story.
Describe yourself in three words.
What can you add to the team?
What are your strengths?
How would your boss or coworkers describe you?
Determined > Adaptable > Communicative
Determined:
- From set-design and shooting video to post production.
- Motivated to make sure every story I tell reaches its full potential.
Adaptable:
- Taught myself motion graphics on deadline because it would add a critical component to a story.
- I stay up to date with new skills from motion graphics to design so that I can create stories that are multi-platform.
Communicative:
- Troubleshoot under high pressure.
- Experience at every stage of production, I empathize with my team mates and communicate to provide better support.
- Ensure alignment so we’re working efficiently and sustainably towards clearly defined goals.
RELEVANT EXPERIENCE TO THIS ROLE
Tell me about yourself
- Led video production pipeline at a newspaper.
- Produced weekday morning news show, broadcast
- Produced news features from breaking news to investigative stories with video and photos.
- Visuals team earned Emmys.
- Collaboration with yearly sponsorship events.
- Hot Docs / Artscape = corporate sponsors / clients for live events and broadcasts, video series.
- Hands on experience from being a cinematographer to video editor in editorial storytelling and collaborating with sponsors to create videos aligned with brand.
PRIORITIZATION / STRESS MANAGEMENT
Tell me about a time when you had to adapt quickly to changes in organizational priorities. How did you adapt?
Describe a time when you successfully balanced several competing priorities.
Active weather V.S Text-on-Video edit in progress
Toy Story Land, planning and prep
COMMUNICATION WITH TEAM AND EXTERNAL CLIENTS
How do you approach leading sponsorship projects across various channels and products to ensure consistency in visual, tone, and writing style while elevating the brand voice?
Work closely with various stakeholders, including sales, marketing, social media, graphics artists, editors, camera people, writers and content creator presenters to produce compelling branded content to support our brand and client’s goals.
Hot Docs Podcast Festival
- Lead production meetings to clearly define scope of work and expectations
- Establish communication protocols.
- Live event production
BEST PROJECT THAT MET OBJECTIVES
Tell me about a project you’re most proud of
The Fight for Amendment
- Short on resources: staff and equipment
- Taught myself After Effects / Motion Graphics on deadline.
- Engaged with the community in a meaningful way.
Finally, what motivates you to excel in a role like this, and why do you believe you’re the ideal candidate for this position?
Sunny you should ask
Visit Florida
Hello Hong Kong
TWN provides an important public service: keep people informed and stay safe during active weather - but it also offers a space for viewers to explore the wonders of natural science.
Experience at every stage of production
Created branded content with corporate sponsors.
Storytelling is at the heart of TWN
- smartest, most passionate friend. THe storyteller who is fascinated with the intricacies of the world and excited to reveal the most remarkable stories and information.
- The relatable, nerdy friend who is curious about the world: why do we see double rainbows? Why do birds disappear before an earthquake? why do I get a headache before it rains?
- tone ranges from thorough and objective to conversational and charismatic. eg. Severe weather alert would use a stoic voice while a video of suprising ways to beat the heat would be more playful.
- create content htat inspires peopel to marvel and wonder without compromising the integrity of the story.
3 pillars of communication: Inform (factual, scientific terms), Explain (use familiar language, conversational to give context), Humanize (empathy, excited to share stories)
A time you made a mistake.
Artscape Dropping Gems Incident
- Be a strong advocate and push for clear definition of goals and expectations.
- Communication is key. Talk through the process to help create mutual understanding of the project scope and work together towards a solution that meets the client’s needs.
CONFLICT RESOLUTION
Have you ever had a difficult teammate and how did you deal with this person?
Orlando Sentinel, veteran photojournalist.
- Offered support, redefined priorities.
BRANDED CONTENT PRODUCTION + OBJECTIVES
JOB: Lead sponsorship projects for a variety of channels and products, ensuring the visual, tone and writing style expresses and elevates the brand voice.
Understand Programming’s objectives pertaining to sponsorships and creatively lead clients towards products/segments that stay within programming’s guidelines.
Oversee the production and coordination of broadcast sponsorship elements from beginning to end, including the testing process to ensure a successful execution. This could include mock-ups for new potential clients.
Q: Can you provide examples of branded content you’ve produced in the past that successfully entertained and educated the audience while meeting brand and client objectives?
Worked with programming team at Hot Docs and Artscape to produce branded content aligned with programming’s objectives and mutual company brand values.
Acast and Hot Docs Objectives
- Branded content with our sponsor, Acast a podcast distribution company.
- Series of workshops about growing an your podcast audience, narrative structure to optimize audience engagement.
RBC Masterclass and Artscape Objectives
- Branded content to support artists in the city.
- Cast diverse facilitators from various artistic skills.
JOB: Communicate complex information clearly, simply, and free from jargon to internal sales team and external clients.
Q: Describe a time you had to explain a complex concept to somebody else in a simple manner, and how did you go about that?
Q: How do you simplify complex information and communicate it clearly to both internal sales teams and external clients?
General Approach: Pitch deck, creative brief, project management software
Pitch Deck:
- Client / project objective, 1 - 2 sentence to define a clear focus.
- Brand values / key words, 5 descriptive words to communicate themes. Eg. for Hong Kong Vibrant, colourful, emphasis on taste / presentation of dish
- Supporting YouTube videos, photos, storyboard, colours
Creative Brief:
- 1 pager with objective, shot list / production schedule, task owners, deliverables
PM software:
- Task owners (stakeholders)
- Status updates
- Method of distribution: video / file format outcome, platform
JOB: Expert producer, writer, editor, on-camera shooter and storyteller who can deliver engaging and inspiring branded content that meet our brand and client objectives throughout our television and digital experiences.
Q: How do you creatively lead clients towards products and segments that align with objectives?
Could you walk us through your process for overseeing the production and coordination of broadcast sponsorship elements from inception to completion,
including how you ensure projects stay on time and on budget?
RBC Masterclass Series
- Alignment with Artscape’s nonprofit mandate to serve creative entrepreneurs, provide opportunities for equity deserving groups / BIPOC artists.
- Casting of facilitators from diverse backgrounds and areas of expertise: DJ from Montreal, Indigenous illustrator, dancer with disabilities.
Ensure projects stay on time and on budget, prepare invoices and code them according to the appropriate budgets.
Oversee productions across Artscape’s Digital Media Lab
- Primary point of contact for all commercial bookings.
- Scheduled bookings across studios, prepared invoices.
- Pre-production meetings to understand the scope of their projects. Communicate terms/expectations (load-in/out, tools available)
- Prepare studio and equipment, ensure set-readiness.
ORGANIZE PRODUCTION FILES FOR ALL PRODUCTION FEATURES AND CLIENTS
How do you ensure the quality and organization of production files for all production, features, and clients?
Can you provide an example of a system or method you’ve implemented in the past to maintain organization?
Metadata
File naming structure
Excel documentation
TWN Workflow
- Excel to track all incoming and in-progress media assets.
- For the VNOS team it’s important we maintain all documentation when changes are made to video playlists (log times, YouTube publish schedules).
- Metadata input for easy recall of media assets for reformat / edits.
- Keep each other updated on what is outstanding and in-progress because VNOS members pick up where the other left off.
Live News Show Production Pipeline
- Archive system for easy recall
- File naming structure
- Importing media assets into streaming software
Can you take me through the steps you took in preparing for the last presentation you made?
Who was your audience? How large was the group?
Room Up Front for stakeholder funding
Pitch deck to demonstrate alignment with funder requirements
