sponsorship Flashcards
describe steps to selling sponsorships
what is the first step in the process selling sport/event sponsorships?
research and target potential sponsors
what is step three in the process of selling sport/event sponsorships?
present the sponsorship opportunities
what is step four (last step) in selling sponsorships?
revise the proposal
what is step two in the sponsorship selling process?
tailor sponsorship for specific prospects
your hockey team receives free skates from nike as part of nikes’s payment of its sponsorship fee. this arrangement is known as…
value in kind
to create and maintain a certain image, companies sponsor sport/ event organizations that display characteristics they want consumers to associate with their products, this is one way of enhancing _________
public relations
since you have a sponsorship agreement with lay’s chips, you sell its brand at your concession stand. this is an example of _______
product positioning
bank of america is the ONLY bank affiliated with your sport/event organization. this benefit is called—-
exclusivity
what is the best way to present your proposal to potential sponsors?
in person
never take a sponsorship presentation past _____ minutes
30
when negotiating with a potential sponsor, you should make sure you know their _____
budget
you get your companies logo on the sidelines of a football game for sponsoring them. this what type of benefit?
advertising
