Specific Persuasive Techniques

Question 1

Ad hominem P

Answer 1

Latin for “against the man,” the ad hominem technique responds to an argument by attacking me about it instead of addressing the argument itself. It is also called “attacking the messenger”. It works on the belief that if there something wrong or objectionable about the messenger, the messenge must also be wrong.

Question 2

Analogy L

Answer 2

An analogy comparison situation with another. A good analogy, where the situations are reasonably similar, can aid in decision-making.

Question 3

Analogy L

Answer 3

The comparison of one situation to another.

Question 4

Association

Ethos

Answer 4

A persuasive technique where a product or service is linked with something desired by the audience

Question 5

Bandwagon

Ethos

Answer 5

Every one is doing it. Jump on

Question 6

Beautiful people

Ethos

Answer 6

Good looking people attract our eye

Question 7

Card stacking E

Answer 7

Provides false context to give a misleading interpretation

Question 8

Celebrities

Ethos

Answer 8

Famous people give testimonies

Question 9

Experts

Ethos

Answer 9

Give information that common people don’t normally know

Question 10

Explicit claims L

Answer 10

Something clearly expressed or demonstrated

Question 11

Extrapolation P

Answer 11

Big conclusions based on minimal amounts of facts

Question 12

Fear P

Answer 12

Uses something feared or disliked and promotes a solution

Question 13

Glittering generalization E

Answer 13

“Virtue words” like civilization, democracy, freedom, patriotism, etc. in hopes that the deep facts won’t be examined.

Question 14

Humor L

Answer 14

Funny phrases or things that are hoped to be associated with a brand.

Question 15

Intensity L

Answer 15

Hyping a product up by making it seem like the best thing on the market

Question 16

Nostalgia L

Answer 16

Likes to reference times when it was supposedly better life was simpler and bring back the good old days

Question 17

Plain folks

Ethos

Answer 17

Many people believe a regular person more than an intellectual or highly paid celebrity is usually used to sell every day products like laundry detergent

Question 18

Repetition P

Answer 18

Advertisers use repetition in to ways, within an ad or advocacy message words or sounds or images may be repeated to reinforce the main point

Question 19

Rhetorical questions P

Answer 19

The correct answer is obvious

Question 20

Scapegoating E

Answer 20

Blames a problem on one person to group race religion etc. some people for example claim that undocumented illegal immigrants are the main cause of unemployment in the US

Question 21

Scientific evidence E

Answer 21

Uses the parabola of science to prove something at off of work because many people trust science and scientists

Question 22

Simple solution P

Answer 22

Problems often have many causes and they are not easy to solve these realities create anxiety for many of us persuaders offer relief by ignoring complexity and proposing a simple solution

Question 23

Slippery slope L

Answer 23

Instead of predicting a positive future it warns against a negative outcome at argues against an idea by claiming it’s just the first step down a slippery slope toward something the target audience opposes

Question 24

Testimonial

Ethos

Answer 24

People testifying about the value or quality of a product or endorsing an idea they can be expert celebrities or plain folks we tend to believe them because they appear to be in a neutral third-party