Source Essay Flashcards
1
Q
Intro
A
- Source outlines the impact that media and age has recently begun having on voting behaviour.
- Social class and region are important for safe seats and employment based voting
- Age and media impacts due to powerful media outlets and clear voting trends with age.
2
Q
Agree P1 (Age)
A
- Point: Party policies have a tendency to support a specific age group - Labour, Young/Tory, Old
Brexit Referendum: - 65+ yo: 40% remain, 60% leave
- 18-24 yo: 73% remain, 27% leave
3
Q
Disagree P1 (Social Class)
A
- Employment based voting - associated with parties
- In the 2017 general election, 47% of the D/E voters chose Labour
- 47% of A/B voters choosing the Tories in the 2017 election
- Source: Ipsos MORI
4
Q
Agree P2 (Media)
A
- 65% of the general public uses the internet for news
- During the 2019 election campaign, the Tories spent £1m on Facebook alone, at one point running 2,500 adverts.
- Through social media: people can be reached through one post - algorithm
- Every party that has been backed by the Sun since 1979 has won the GE
5
Q
P2 Disagree (Media)
A
- The source fails to consider the decline of newspapers and echo chambers
- Newspaper readership has fallen 30% in the UK as of 2023
- In 2017, Labour “won” the social media campaign in terms of views and engagement - which should’ve been a landslide victory
- Echo Chambers: An environment where only the same views are considered, often on social media and social groups
6
Q
P3 Disagree (Voter Turnout)
A
- Age by itself is insufficient as a guide to how people vote
- 47% of 18-24 yo. voted compared to 74% among 65+ in 2019 general election
- Turnout for the younger age bracket is far less than for the older age bracket
