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Sound Publishing Digital Marketing > Sound Publishing Digital Marketing > Flashcards

Sound Publishing Digital Marketing Flashcards

Learn What Sound Publishing Has to Offer for Digital Marketing

1
Q

Display Standard Includes:

A

Medium Rectangle, Leaderboard, Super Leaderboard, Mobile Banner and Half Page for digital advertising

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2
Q

Display Standard – Medium Rectangle

A

300x250 for Desktop, tablet, and mobile

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3
Q

Display Standard – Leaderboard

A

728x90 for Desktop and, tablet

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4
Q

Display Standard - Super Leaderboard

A

970x90 for Desktop and tablet

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5
Q

Display Standard – Mobile Banner

A

320x50 for Mobile

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6
Q

Display Standard – Half Page

A

300x600 for Desktop, tablet, and mobile

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7
Q

Display High Impact Includes:

A

Portrait, Billboard, Leader board, Mobile banner, Half-page for digital advertising

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8
Q

Display Ads:

A

provides Takeover Dominance on the landing page of our websites and are paired with news stories that target your audience

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9
Q

Display High Impact – Portrait

A

300x1050 for Desktop and tablet

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10
Q

Display High Impact – Billboard

A

970x250 for Desktop and tablet

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11
Q

Display High Impact – Leader board

A

728x90 for Desktop and tablet

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12
Q

Display High Impact – Mobile Banner

A

320x50 for Mobile

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13
Q

Display High Impact – Half Page

A

300x600 for Desktop, tablet, and mobile

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14
Q

Programmatic Websites Include

A

Medium rectangle, Super leader board, Leader board, Small mobile banner, Mobile banner

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15
Q

Seo/ Sem is:

A

a way for companies to create thousands of website pages for search engines using keywords without having to design, write, and publish pages manually (Think Zillow)

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16
Q

Programmatic Websites – Super Leaderboard

A

970x90 for Desktop and tablet

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17
Q

Programmatic Websites – Medium Rectangle

A

300x250 for Desktop, tablet, and mobile

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18
Q

Programmatic Websites – Leaderboard

A

728x90 for Desktop and tablet

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19
Q

Programmatic Websites – Small Mobile Banner

A

300x50 for Mobile

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20
Q

Social Includes:

A

1200x628 single image, 1080x1080 carousel ad

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21
Q

Social/Dynamic ad Is:

A

automatically deliver relevant services to people based on their interests, intent and actions on social
media

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22
Q

Social – 100x628

A

single image

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23
Q

Social – 1080x1080

A

carousel

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24
Q

OTT:

A

a method of delivering streaming like hulu

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25
Q

CTV:

A

an internet-connected device on which a user can stream the content delivered by the OTT service like a macbook

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26
Q

OTT/CTV ads Includes:

A

1920x1080 video

27
Q

Video/Preroll Is:

A

-a professionally designed pre, mid, or post-roll video.

28
Q

Video/Peroll Includes:

A

16:9 sized video advertisment

29
Q

Does Sound Offer Video Production Services?

A

Yes

30
Q

Native Content Is:

A

any piece of brand-sponsored content that is commissioned or paid to look and feel like a natural piece of the publisher’s website. Think YouTube or tiktok sponsorship.

31
Q

Native Content Needs:

A

One main image and a teaser image. There are a maximum of 3 additional images.

32
Q

Branded Content Is:

A

a brand narrative published as a news story where our writers interview you. Itis ran on print, on our news sites, and on our social sites.

33
Q

How long does Branded Content Run?

A

12 months

34
Q

Branded Content Includes:

A

1 Photo for Story, Home Page Placement, an Article,an Interview, Website / Social / Video Links, Facebook Boost

35
Q

Owned and Operated Print and Digital:

A

media outlets owned by sound publishing

36
Q

Omni Channel:

A

Advertising that uses Tactics made to personally engage with consumers using customer-centric insights

37
Q

Streaming advertising means:

A

Advertise in audio and video streaming platforms on demand.

38
Q

Opt In Newsletters:

A

Reach a targeted audience with an email campaign designed and sent by Sound Publishing.

39
Q

Social Dynamic Re-Targeting:

A

Promote to people who have previously expressed interest in your products.

40
Q

People Based Campaigns:

A

advertising centered around a cross-platform, cross-device digital campaign to people who match your target audience

41
Q

Does Sound offer Search Engine Advertising?

A

yes

42
Q

Targeted Video Ads:

A

professionally designed pre-, mid- or post-roll video that are targeted to a specific audience

43
Q

Geo-fencing:

A

Location and time Targeted ads

44
Q

Does Sound Deliver Cannabis Specific Advertising?

A

Yes, in complete compliance

45
Q

YouTube True View:

A

True View gives you the freedom to createads without the traditional 3-minute time limit of YouTube ads.

46
Q

Political Campaigns:

A

ads that work by connecting with voters in the community to create awareness, promote policy and drive action for political campaigns

47
Q

Does Sound Build Websites?

A

Yes

48
Q

Out of Home Advertising:

A

advertising in highly publicized area on billboards and screens to increase brand awareness.

49
Q

What is considered a view on Youtube?

A

When an ad is not skipped in the allotted time.

50
Q

How is youtube charged ?

A

Per View

51
Q

What is a landing Page?

A

The main page of a website that is opened when a link is selected

52
Q

How much do we charge for impressions?

A

$10 to 1,000 impressions

53
Q

Branded content costs:

A

$600

54
Q

What size is the photo for branded content?

A

1200x800

55
Q

How many words is the branded content article?

A

350-450 Word

56
Q

how many links can you have in your branded content article

A

3 Website / Social / Video Links

57
Q

How long is the turnaround for branded content?

A

10-day turnaround time for completion

58
Q

How long does facebook boosts last for branded content?

A

10 days

59
Q

Programmatic Marketing is:

A

hyper targeted marketing using real time info from users real data. For example: Age/ Location/Interests/Interactions

60
Q

What size is the main image for native content?

A

(1302x868)

61
Q

What size is the teaser
image for native content?

A

(1280 x any depth),

62
Q

Can you ad any additional images for native content? if so, What size?

A

Yes, Additional images in the content/ text should be (1280 x depth),

63
Q

What kind of images can you use for native content?

A

All images must be j pegs,

Sound Publishing Digital Marketing (1 decks)

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